4 Analytics Concepts Every Manager Should Understand

Nearly every knowledge worker today needs to be a regular consumer of data analysis. Four data analytics concepts that every manager should understand include 1.) randomized controlled experiments; 2.) A/B testing; 3.) regression analysis; and 4.) statistical significance. This reading list of “refresher articles” from HBR’s archives will give you a basic understanding of each of these four concepts, and how you can be applying them in your day-to-day work. It doesn’t matter what business you are in or what your role is at your company, we all want to — need to, really — make smart, informed, evidence-based decisions.