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Shrinking Fast and Smart in the Defense Industry
Government Magazine ArticleAuthor’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […] -
Selection Bias and the Perils of Benchmarking
Strategy & Execution Magazine ArticleTo find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns... -
Perfect Message at the Perfect Moment
Sales & Marketing Magazine ArticleMarketers planning promotional campaigns ask questions to boost the odds that the messages will be accepted: Who should receive each message? What should... -
How Military Veterans Can Turn Their Skills into a Corporate Career
Career transitions Digital ArticleControl your narrative. -
When One Business Model Isn't Enough
Strategy & Execution Magazine ArticleTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell,... -
How Smaller Manufacturers Can Upgrade Their Tech
Operations and supply chain management Digital ArticleSix ways to get started. -
Leading Ferociously
Leadership & Managing People Magazine ArticleNASA chief Daniel Goldin made enemies during his controversial tenure, but even critics agree that his aggressive, no-nonsense tactics transformed the... -
A Platform Approach to Space Exploration
Project management Digital ArticlePrivate companies like SpaceX treat rocket systems as platforms rather than bespoke one-off projects. -
Stop Making Plans; Start Making Decisions
Strategy & Execution Magazine ArticleMany executives have grown skeptical of strategic planning. Is it any wonder? Despite all the time and energy that go into it, strategic planning most... -
How NASA Uses Telemedicine to Care for Astronauts in Space
Technology and analytics Digital ArticleExploring new frontiers in health care. -
Strategy as Active Waiting
Strategy & Execution Magazine ArticleSuccessful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,... -
Your Company Needs a Space Strategy. Now.
Innovation & Entrepreneurship Magazine ArticleSpace is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism.... -
Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall
Technology & Operations Magazine ArticleJust because the competition is tough, that's no reason to be tough on customers, says Sir Colin Marshall, chairman of British Airways. Even in a cutthroat,... -
Facing Ambiguous Threats
Risk management Magazine ArticleFirms often ignore small signs that may—or may not—portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals. -
Leveraging the Psychology of the Salesperson: A Conversation with Psychologist and Anthropologist G. Clotaire Rapaille
Sales & Marketing Magazine ArticleWe have to admire salespeople's resilience in the face of endless rejection, their certainty that things will work out in the end. At the same time, we're... -
When the Twitterverse Turns on You (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip... -
Are Your Engineers Talking to One Another When They Should?
Technology & Operations Magazine ArticleCommunication may not be on managers' minds at companies that design complex, highly engineered products, but it should be. When mistakes take place,... -
When the Twitterverse Turns on You (Commentary for HBR Case Study)
Sales & Marketing Magazine ArticleCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip... -
The Real Virtual Factory
IT management Magazine ArticleThe Internet’s open standards and a new breed of information brokers are fulfilling the promise of networked manufacturing. -
Your Loyalty Program Is Betraying You
Sales & Marketing Magazine ArticleEven as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained...
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Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Keddeg Company (A): Succession to the Next Generation of Small Business
Organizational Development Case Study11.95View Details A married couple who have a successful industrial B2B business evaluate whether or not to sell the business to two of their offspring, who are both entrepreneurial... -
Lufthansa 2012
Strategy & Execution Case Study11.95View Details Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Three large Gulf carriers,... -
Air India: The Image Damage of "Pee-Gate"
Management Case Study11.95View Details This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's... -
The KLM Approach to Alliances
Organizational Development Case Study11.95View Details When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed... -
HNA Group: Moving China's Air Transport Industry in a New Direction
Leadership & Managing People Case Study11.95View Details HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China.... -
Marsh & McLennan (A)
Strategy & Execution Case Study11.95View Details Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures. -
Airbus A380--Turbulence Ahead
Leadership & Managing People Case Study11.95View Details Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to... -
Akira Fukabori and Kevin Kajitani at avatarin (A)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Pushing the Envelope: Engine Development and Procurement for the F-15 Fighter Jet (A)
Strategy & Execution Case Study11.95View Details In November 1977, U.S. Air Force officials expressed mounting concern about the restrictions on their tactical capabilities that resulted from a string... -
RegionFly: Cutting Costs in the Airline Industry
Finance & Accounting Case Study11.95View Details RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial... -
Textron Corporation-Benchmarking Performance
Finance & Accounting Case Study11.95View Details Anna Amphlett, a financial analyst at Textron Corporation, has been asked by the controller to benchmark the company's recent financial performance against... -
AirAsia: Flying Low Cost with High Hopes
Sales & Marketing Case Study11.95View Details Private entrepreneur, Tony Fernandez took over the debt ridden AirAsia airlines from the Malaysian government in December 2001, months after the terrorist... -
Boeing 767: From Concept to Production (B)
Technology & Operations Case Study5.00View Details Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to... -
Embraer: The Global Leader in Regional Jets
Strategy & Execution Case Study11.95View Details Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's... -
SpaceX, Economies of Scale, and a Revolution in Space Access
Global Business Case Study11.95View Details From the time he transformed the world of online banking, Elon Musk had established himself as a bold innovator eager to challenge the status quo in hopes... -
CFM International, Inc.
Strategy & Execution Case Study11.95View Details In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of... -
U.S. Airline Industry in 1995
Strategy & Execution Case Study11.95View Details Provides an overview of the domestic airline industry. Offers details on industry structure and performance necessary for basic industry analysis (or... -
Judo Economics
Strategy & Execution Case Study11.95View Details The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992...
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Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Keddeg Company (A): Succession to the Next Generation of Small Business
Organizational Development Case Study11.95View Details A married couple who have a successful industrial B2B business evaluate whether or not to sell the business to two of their offspring, who are both entrepreneurial... -
Lufthansa 2012
Strategy & Execution Case Study11.95View Details Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Three large Gulf carriers,... -
Air India: The Image Damage of "Pee-Gate"
Management Case Study11.95View Details This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's... -
The KLM Approach to Alliances
Organizational Development Case Study11.95View Details When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed... -
HNA Group: Moving China's Air Transport Industry in a New Direction
Leadership & Managing People Case Study11.95View Details HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China.... -
Marsh & McLennan (A)
Strategy & Execution Case Study11.95View Details Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures. -
Airbus A380--Turbulence Ahead
Leadership & Managing People Case Study11.95View Details Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to... -
Akira Fukabori and Kevin Kajitani at avatarin (A)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Pushing the Envelope: Engine Development and Procurement for the F-15 Fighter Jet (A)
Strategy & Execution Case Study11.95View Details In November 1977, U.S. Air Force officials expressed mounting concern about the restrictions on their tactical capabilities that resulted from a string...