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Aerospace sector

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  • Shrinking Fast and Smart in the Defense Industry

    Government Magazine Article
    • Jerrold T. Lundquist
    Author’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […]
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    • From the November–December 1992 Issue
  • Selection Bias and the Perils of Benchmarking

    Strategy & Execution Magazine Article
    • Jerker Denrell
    To find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns...
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    • Buy Copies
    • From the April 2005 Issue
  • Perfect Message at the Perfect Moment

    Sales & Marketing Magazine Article
    • Kirthi Kalyanam
    • Monte Zweben
    Marketers planning promotional campaigns ask questions to boost the odds that the messages will be accepted: Who should receive each message? What should...
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    • From the November 2005 Issue
  • How Military Veterans Can Turn Their Skills into a Corporate Career

    Career transitions Digital Article
    • Dorie Clark
    Control your narrative.
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    • March 21, 2018
  • When One Business Model Isn't Enough

    Strategy & Execution Magazine Article
    • Ramon Casadesus-Masanell
    • Jorge Tarzijan
    Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell,...
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    • From the January–February 2012 Issue
  • How Smaller Manufacturers Can Upgrade Their Tech

    Operations and supply chain management Digital Article
    • Willy C. Shih
    • Ali Shakouri
    Six ways to get started.
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    • September 21, 2023
  • Leading Ferociously

    Leadership & Managing People Magazine Article
    • Daniel Goldin
    • Gardiner Morse
    NASA chief Daniel Goldin made enemies during his controversial tenure, but even critics agree that his aggressive, no-nonsense tactics transformed the...
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    • From the May 2002 Issue
  • A Platform Approach to Space Exploration

    Project management Digital Article
    • Atif Ansar
    • Bent Flyvbjerg
    Private companies like SpaceX treat rocket systems as platforms rather than bespoke one-off projects.
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    • November 22, 2022
  • Stop Making Plans; Start Making Decisions

    Strategy & Execution Magazine Article
    • Michael C. Mankins
    • Richard Steele
    Many executives have grown skeptical of strategic planning. Is it any wonder? Despite all the time and energy that go into it, strategic planning most...
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    • January 01, 2006
  • How NASA Uses Telemedicine to Care for Astronauts in Space

    Technology and analytics Digital Article
    • Anil S Menon
    • Shannan Moynihan
    • Kathleen Garcia
    • Ashot Sargsyan
    Exploring new frontiers in health care.
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    • July 06, 2017
  • Strategy as Active Waiting

    Strategy & Execution Magazine Article
    • Donald N. Sull
    Successful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,...
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    • September 01, 2005
  • Your Company Needs a Space Strategy. Now.

    Innovation & Entrepreneurship Magazine Article
    • Matthew C. Weinzierl
    • Prithwiraj (Raj) Choudhury
    • Tarun Khanna
    • Alan MacCormack
    • Brendan Rosseau
    Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism....
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    • From the November–December 2022 Issue
  • Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall

    Technology & Operations Magazine Article
    • Colin Marshall
    • Steven E. Prokesch
    • Charles R. Weiser
    Just because the competition is tough, that's no reason to be tough on customers, says Sir Colin Marshall, chairman of British Airways. Even in a cutthroat,...
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    • From the November–December 1995 Issue
  • Facing Ambiguous Threats

    Risk management Magazine Article
    • Michael Roberto
    • Richard M.J. Bohmer
    • Amy C. Edmondson
    Firms often ignore small signs that may—or may not—portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals.
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    • From the November 2006 Issue
  • Leveraging the Psychology of the Salesperson: A Conversation with Psychologist and Anthropologist G. Clotaire Rapaille

    Sales & Marketing Magazine Article
    • G. Clotaire Rapaille
    • Diane L. Coutu
    We have to admire salespeople's resilience in the face of endless rejection, their certainty that things will work out in the end. At the same time, we're...
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    • From the July–August 2006 Issue
  • When the Twitterverse Turns on You (HBR Case Study and Commentary)

    Sales & Marketing Magazine Article
    • Jana Seijts
    • Cynthia Soledad
    • Rick Wion
    Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip...
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    • From the March 2014 Issue
  • Are Your Engineers Talking to One Another When They Should?

    Technology & Operations Magazine Article
    • Manuel E. Sosa
    • Steven D. Eppinger
    • Craig M. Rowles
    Communication may not be on managers' minds at companies that design complex, highly engineered products, but it should be. When mistakes take place,...
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    • From the November 2007 Issue
  • When the Twitterverse Turns on You (Commentary for HBR Case Study)

    Sales & Marketing Magazine Article
    • Jana Seijts
    • Cynthia Soledad
    • Rick Wion
    Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip...
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    • March 01, 2014
  • The Real Virtual Factory

    IT management Magazine Article
    • David M. Upton
    • Andrew McAfee
    The Internet’s open standards and a new breed of information brokers are fulfilling the promise of networked manufacturing.
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    • From the July–August 1996 Issue
  • Your Loyalty Program Is Betraying You

    Sales & Marketing Magazine Article
    • Joseph C. Nunes
    • Xavier Dreze
    Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained...
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    • From the April 2006 Issue
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
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    • June 01, 2021
  • Keddeg Company (A): Succession to the Next Generation of Small Business

    Organizational Development Case Study
    • John L. Ward
    • Carol Adler Zsolnay
    11.95
    View Details
    A married couple who have a successful industrial B2B business evaluate whether or not to sell the business to two of their offspring, who are both entrepreneurial...
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    • January 01, 2007
  • Lufthansa 2012

    Strategy & Execution Case Study
    • Heike C. Worner
    11.95
    View Details
    Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Three large Gulf carriers,...
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    • Share
    • June 18, 2015
  • Air India: The Image Damage of "Pee-Gate"

    Management Case Study
    • Shraddha Puri
    • Shweta Pandey
    • Siddhant Puri
    • Sandeep Puri
    11.95
    View Details
    This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's...
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    • October 26, 2023
  • The KLM Approach to Alliances

    Organizational Development Case Study
    • Africa Arino
    • Pinar Ozcan
    • Jordan Mitchell
    11.95
    View Details
    When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed...
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    • October 07, 2008
  • HNA Group: Moving China's Air Transport Industry in a New Direction

    Leadership & Managing People Case Study
    • William C. Kirby
    • F. Warren McFarlan
    • Tracy Yuen Manty
    11.95
    View Details
    HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China....
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    • November 19, 2008
  • Marsh & McLennan (A)

    Strategy & Execution Case Study
    • Paul A. Vatter
    • Howard W. Pifer
    11.95
    View Details
    Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures.
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    • December 01, 1970
  • Airbus A380--Turbulence Ahead

    Leadership & Managing People Case Study
    • Ananth Raman
    • William Schmidt
    • Vishal Gaur
    11.95
    View Details
    Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to...
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    • Share
    • October 16, 2008
  • Akira Fukabori and Kevin Kajitani at avatarin (A)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Pushing the Envelope: Engine Development and Procurement for the F-15 Fighter Jet (A)

    Strategy & Execution Case Study
    • Matthias Hild
    • Keith J. Crocker
    11.95
    View Details
    In November 1977, U.S. Air Force officials expressed mounting concern about the restrictions on their tactical capabilities that resulted from a string...
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    • December 07, 2004
  • RegionFly: Cutting Costs in the Airline Industry

    Finance & Accounting Case Study
    • Susanna Gallani
    • Eva Labro
    11.95
    View Details
    RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial...
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    • May 02, 2016
  • Textron Corporation-Benchmarking Performance

    Finance & Accounting Case Study
    • Graeme Rankine
    11.95
    View Details
    Anna Amphlett, a financial analyst at Textron Corporation, has been asked by the controller to benchmark the company's recent financial performance against...
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    • September 09, 2008
  • AirAsia: Flying Low Cost with High Hopes

    Sales & Marketing Case Study
    • Stephen Ko
    • Claudia H. L. Woo
    11.95
    View Details
    Private entrepreneur, Tony Fernandez took over the debt ridden AirAsia airlines from the Malaysian government in December 2001, months after the terrorist...
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    • June 11, 2009
  • Boeing 767: From Concept to Production (B)

    Technology & Operations Case Study
    • David A. Garvin
    • Lee C. Field
    • Janet Simpson
    5.00
    View Details
    Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to...
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    • April 01, 1988
  • Embraer: The Global Leader in Regional Jets

    Strategy & Execution Case Study
    • Pankaj Ghemawat
    • Gustavo A. Herrero
    • Luiz Felipe Monteiro
    11.95
    View Details
    Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's...
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    • July 10, 2000
  • Hyperloop Transportation Technologies: Catalyzing High Impact Innovation to Transform Global Transportation

    Innovation & Entrepreneurship Case Study
    • Lynda M. Applegate
    • Terri Griffith
    • Ann Majchrzak
    • Ankita Panda
    11.95
    View Details
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    • Share
    • September 07, 2020
  • SpaceX, Economies of Scale, and a Revolution in Space Access

    Global Business Case Study
    • Matthew C. Weinzierl
    • Kylie Lucas
    • Mehak Sarang
    11.95
    View Details
    From the time he transformed the world of online banking, Elon Musk had established himself as a bold innovator eager to challenge the status quo in hopes...
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    • April 09, 2020
  • CFM International, Inc.

    Strategy & Execution Case Study
    • Michael J. Enright
    11.95
    View Details
    In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of...
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    • April 28, 1992
  • U.S. Airline Industry in 1995

    Strategy & Execution Case Study
    • James D. Dana
    • David A. Schmitt
    11.95
    View Details
    Provides an overview of the domestic airline industry. Offers details on industry structure and performance necessary for basic industry analysis (or...
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    • Share
    • January 01, 2004
  • Judo Economics

    Strategy & Execution Case Study
    • Adam Brandenburger
    • Julia Kou
    11.95
    View Details
    The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992...
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    • January 26, 1994
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Keddeg Company (A): Succession to the Next Generation of Small Business

    Organizational Development Case Study
    • John L. Ward
    • Carol Adler Zsolnay
    11.95
    View Details
    A married couple who have a successful industrial B2B business evaluate whether or not to sell the business to two of their offspring, who are both entrepreneurial...
    • Save
    • Share
    • January 01, 2007
  • Lufthansa 2012

    Strategy & Execution Case Study
    • Heike C. Worner
    11.95
    View Details
    Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Three large Gulf carriers,...
    • Save
    • Share
    • June 18, 2015
  • Air India: The Image Damage of "Pee-Gate"

    Management Case Study
    • Shraddha Puri
    • Shweta Pandey
    • Siddhant Puri
    • Sandeep Puri
    11.95
    View Details
    This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's...
    • Save
    • Share
    • October 26, 2023
  • The KLM Approach to Alliances

    Organizational Development Case Study
    • Africa Arino
    • Pinar Ozcan
    • Jordan Mitchell
    11.95
    View Details
    When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed...
    • Save
    • Share
    • October 07, 2008
  • HNA Group: Moving China's Air Transport Industry in a New Direction

    Leadership & Managing People Case Study
    • William C. Kirby
    • F. Warren McFarlan
    • Tracy Yuen Manty
    11.95
    View Details
    HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China....
    • Save
    • Share
    • November 19, 2008
  • Marsh & McLennan (A)

    Strategy & Execution Case Study
    • Paul A. Vatter
    • Howard W. Pifer
    11.95
    View Details
    Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures.
    • Save
    • Share
    • December 01, 1970
  • Airbus A380--Turbulence Ahead

    Leadership & Managing People Case Study
    • Ananth Raman
    • William Schmidt
    • Vishal Gaur
    11.95
    View Details
    Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to...
    • Save
    • Share
    • October 16, 2008
  • Akira Fukabori and Kevin Kajitani at avatarin (A)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Pushing the Envelope: Engine Development and Procurement for the F-15 Fighter Jet (A)

    Strategy & Execution Case Study
    • Matthias Hild
    • Keith J. Crocker
    11.95
    View Details
    In November 1977, U.S. Air Force officials expressed mounting concern about the restrictions on their tactical capabilities that resulted from a string...
    • Save
    • Share
    • December 07, 2004

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