Changing how an organization conducts its core business — such as launching new services or reorganizing for greater efficiency — is really hard. During the first era of the internet, we saw the tremendous strain transformation placed on companies, industries, and entire economies. Today, employees often don’t want change because they’ve grown accustomed to certain norms. Executives often don’t want change, because they’re weary of the costs and risks associated with embracing innovation. Yet, despite the obstacles, transformation is important for any company looking to survive and thrive in this era of digital disruption.