The American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z.
What Marketers Can Learn from the Food-Truck Trend
The American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z. We used to quiz him with focus groups and mall intercepts. But these days, he’s not sure. It’s not that he won’t tell us. It’s just that he can’t. If the consumer can’t tell us, it’s time to […]
August 23, 2011
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.