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How to Push Your Team to Take Risks and Experiment
Experimentation Digital ArticleNormalize failure. No, really: Do it. -
Design Thinking Comes of Age
Customer experience Magazine ArticleThe approach, once used primarily in product design, is now infusing corporate culture. -
What Holds Back Corporate Social Innovators
Global Business Digital ArticleAnd how to support them. -
Better Service, Faster: A Design Thinking Case Study
Strategy & Execution Digital ArticleIt involves a Winnebago. -
New Business Models in Emerging Markets
Disruptive innovation Magazine ArticleTargeting the middle market can be lucrative—but companies won’t be able to deliver unless they start from scratch. -
What Your Innovation Process Should Look Like
Innovation Digital ArticleWhether you’re a company or a government agency. -
Why Constraints Are Good for Innovation
Innovation & Leadership Digital ArticleWhat 145 empirical studies conclude. -
Act Like a Scientist
Leadership & Managing People Magazine ArticleThough they've been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine--much... -
How We Built a Virtual Scheduling Assistant at Microsoft
Product development ResearchYou don’t need to be an AI expert to build smarter software. -
When Your Business Model Is in Trouble
Business models Magazine ArticleColumbia Business School professor Rita Gunther McGrath studies strategy in highly uncertain, volatile environments. She spoke recently with HBR executive editor Sarah Cliffe about how to recognize an oncoming crisis—and seize opportunities to get ahead of competitors. Listen to the interview this piece is based on.Download this podcast HBR: Why is there so much interest […] -
Good Judgment Is a Competitive Advantage in the Age of AI
Organizational decision making Digital ArticleIt’s as crucial as any technology skill. -
Moving Beyond Stage-Gate Project Management
Project management Digital ArticleTraditional approaches don’t lead to breakthrough innovations. -
Leadership Development Should Focus on Experiments
Leadership development Digital ArticlePut learning into practice. -
When a Prototype Isn't Enough, Use Theatrical Tricks to Sell Your Idea
Innovation & Entrepreneurship Digital ArticleStagecraft can help you test customer behavior. -
Breaking Down the Barriers to Innovation
Innovation & Entrepreneurship Magazine ArticleTo spur innovation, businesses have spent billions on internal venture capital, incubators, and accelerators. Yet survey after survey indicates these... -
Should Your Brand Hire a Virtual Influencer?
Marketing SpotlightRelying on AI-generated personalities can be a low-risk, high-engagement strategy. -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
Do You Pass the Leadership Test?
Leadership & Managing People Digital ArticleThe true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation & Entrepreneurship Digital ArticleConsensus is often the enemy of innovation. -
Turn a Good Idea into Reality
Don't wait to take action.
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Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Akira Fukabori and Kevin Kajitani at avatarin (A)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
Working Identity, Updated Edition, With a New Preface: Unconventional Strategies for Reinventing Your Career
30.00View Details Strategies that successful career changers use--and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling... -
Bus Uncle Chatbot - Creating a Successful Digital Business (A)
Strategy & Execution Case Study11.95View Details This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create... -
Design Thinking in Action (B): From Insights to Ideas at South Western Railway
Management Case Study5.00View Details This case, a follow-up to "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy... -
IDEO Product Development
Technology & Operations Case Study11.95View Details Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping... -
Agile: The Insights You Need from Harvard Business Review
22.95View Details More than a buzzword, agile is a powerful business tool for all. To the uninitiated, agile is a software development and project management process involving... -
AmazonFresh: Rekindling the Online Grocery Market
Strategy & Execution Case Study11.95View Details More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of... -
Bus Uncle Chatbot - Creating a Successful Digital Business (C)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Innovation Magic
Innovation & Entrepreneurship Case Study8.95View Details Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves?... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Booking.com
Technology & Operations Case Study11.95View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
LabCDMX: Experiment 50
Innovation & Entrepreneurship Case Study11.95View Details There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule... -
Systems Infrastructure at Google (A)
Strategy & Execution Case Study11.95View Details This case describes how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses... -
Behavioural Insights Team (B)
Leadership & Managing People Case Study5.00View Details -
HBR's 10 Must Reads on Creativity (with bonus article "How Pixar Fosters Collective Creativity" By Ed Catmull)
24.95View Details Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed... -
HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)
24.95View Details Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard... -
We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems
30.00View Details Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed:... -
Gary Hirshberg and Stonyfield Farm
Innovation & Entrepreneurship Case Study11.95View Details Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business...
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Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
How to Push Your Team to Take Risks and Experiment
Experimentation Digital ArticleNormalize failure. No, really: Do it. -
Design Thinking Comes of Age
Customer experience Magazine ArticleThe approach, once used primarily in product design, is now infusing corporate culture. -
What Holds Back Corporate Social Innovators
Global Business Digital ArticleAnd how to support them. -
Better Service, Faster: A Design Thinking Case Study
Strategy & Execution Digital ArticleIt involves a Winnebago. -
New Business Models in Emerging Markets
Disruptive innovation Magazine ArticleTargeting the middle market can be lucrative—but companies won’t be able to deliver unless they start from scratch. -
Akira Fukabori and Kevin Kajitani at avatarin (A)
Leadership & Managing People Case Study11.95View Details In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization... -
What Your Innovation Process Should Look Like
Innovation Digital ArticleWhether you’re a company or a government agency. -
Why Constraints Are Good for Innovation
Innovation & Leadership Digital ArticleWhat 145 empirical studies conclude. -
Working Identity, Updated Edition, With a New Preface: Unconventional Strategies for Reinventing Your Career
30.00View Details Strategies that successful career changers use--and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling...