Facebook’s Oversight Board Is Not Enough

Facebook exerts enormous influence over the creation and spread of media content in the United States and other locations around the world. The company’s recent creation of an oversight board to independently adjudicate content disputes is an attempt to solve real problems: the spread of misinformation, voter suppression, and so on. The author argues that the board itself is not enough, however, because the company’s business model is predicated on the very techniques–audience segmentation, targeting, algorithmic optimization of feeds for more eyeballs–that create the problems to begin with.