Edward Bernays, the “father of public relations,” once defined PR as “a program of action to earn public understanding and acceptance.” If that is the case today, the CEOs of the Big 3 automakers remain challenged on both aspects.
Detroit’s PR Lessons and the Right Way to Ask for Help
Edward Bernays, the “father of public relations,” once defined PR as “a program of action to earn public understanding and acceptance.” If that is the case today, the CEOs of the Big 3 automakers remain challenged on both aspects. Having taken private jets to their first round of testimony, they came off as both unprepared […]
December 09, 2008