It was a tiny article in the August 27 edition of The Wall Street Journal, but for me it carried an important message. GSD&M, the feisty advertising agency based in Austin, Texas, announced that it was officially changing its name to GSD&M’s Idea City and hiring a “chief ideas officer.”
GSD&M, Southwest Airlines, and the Power of Ideas
It was a tiny article in the August 27 edition of The Wall Street Journal, but for me it carried an important message. GSD&M, the feisty advertising agency based in Austin, Texas, announced that it was officially changing its name to GSD&M’s Idea City and hiring a “chief ideas officer.” What’s the big deal? For […]
September 05, 2007
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.