During the early stages of the pandemic, many B2B companies considered remote interactions as a temporary patch, a way to stay in touch with customers while sales reps were confined to their home offices. Now, it’s becoming clear that omnichannel is here to stay, and many businesses aren’t prepared for this permanent change.
How B2B Businesses Can Get Omnichannel Sales Right
Buyers expect the same level of service and flexibility as when they shop in their personal lives.
January 24, 2022
Artur Debat/Getty Images
Summary.
Buyers want it. Sellers need it. But how do you get B2B omnichannel right? How do you create a seamless experience for customers and drive profitable growth for suppliers? It’s not trivial, but it’s not rocket science either. The key is a comprehensive, cross-channel customer view.