If you knew how to help feed the hungry — would you? Most of us would, but often we just don’t know how. So, it was difficult at first to see how General Mills, half a world away in North America, could play a meaningful role in addressing hunger in Africa. General Mills employees were already volunteering their time packing meals for African children and partnering with other organizations to build grain storage systems and dig community wells — but we believed that we could do more.
How General Mills Uses Food Technology to Make an Impact in Africa
The industry giant is creating shared value with African businesses, paving the way for others in the process.
March 06, 2013