In 2022, Pierre-Etienne Bindschedler, the president and third-generation owner of Soprema, set a goal to develop sustainable solutions for customers. Soprema is a multi-product, family-owned business in the middle of the building materials value chain and produces millions of square meters of waterproofing, insulating, and roofing products each year.  Bindschedler wanted to report the carbon footprint of each product on every customer invoice, and to help customers reduce the embedded GHG emissions in the products they purchased.