The team from Washington, DC had used the name for years. They had won a world championship and numerous league championships with that mascot. On the surface, to change it would be unthinkable. However, given the connotations that the name implied, the owner decided that the team couldn’t operate under that banner anymore and a change was made. As a result, the Washington Bullets became the Washington Wizards in 1997.
How the Redskins Could Ditch Their Name – But Keep Their Fans
Resolving the team’s branding problem.
November 04, 2013