Featuring Dorie Clark, a marketing strategist who teaches at Duke University’s Fuqua School of Business and is author of the book The Long Game.
Complimentary HBR Webinar
Monday, January 31, 12:00 pm EDT
Engaged employees perform better. As a result, every organization wants to increase employee engagement. The question is how to do it.
One key ingredient is connection with the company’s purpose. However, while purpose is crucial, it can’t carry the full weight of engagement on its own. Employees also need to know that the company’s leadership values them and their unique perspective.
On Wednesday, January 31, in a live HBR webinar, leading author and business thinker Dorie Clark discussed how boosting engagement boils down to four fundamental elements. Clark also shared:
- Why developing company culture helps employees feel seen.
- How companies can help employees feel heard.
- Ways management can make employees feel valued.
- How executives can creatively encourage employees along their career paths.
Employees who feel a sense of belonging at work are a powerful, engaged force. At a minimum, they’re less likely to quit, saving companies huge amounts of time and money in training and replacement costs.
But more importantly, engaged employees unleash massive gains in productivity and innovation, as they bring their best ideas to bear in supporting a company that supports them.