As a marketing leader, your new normal doesn’t necessarily look entirely like traditional “marketing”. The field of marketing has embraced a significant amount of change, and right at the heart of that change is a new era of data (and big data) and analytics—and a new type of marketer has emerged.  To be competitive, the modern marketer possesses a different set of skills and experiences when it comes to data and analytics (not simply metrics).  Finding, assessing, hiring, training, and motivating this new type of marketer are now critical factors for those of us building an analytical culture and the marketing organization of the future.