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What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
Four Lean Advertising Campaigns That Went Viral
Sales & Marketing Digital ArticleInexpensive videos can sell products, but you've got to know what works (and what doesn't). -
NewTV Is the Antithesis of a Lean Startup. Can It Work?
Entrepreneurship Digital ArticleHow entrepreneurship changes when cash is abundant. -
This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Entrepreneurship Digital ArticleAnd it’s changing the way they do science. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money. -
A Lean Startup Approach to International Development
Innovation & Leadership Digital ArticleLarge-scale planning isn't the answer. -
Lean Strategy
Entrepreneurship Magazine ArticleStart-ups need both agility and direction. -
Looking to Join the Lean Start-up Movement?
Innovation Digital ArticleThree pointers for using the theory in practice. -
Why the Lean Start-Up Changes Everything
Lean business model Magazine ArticleA faster, smarter methodology for launching companies may make business plans obsolete. -
To Make Lean Startups Work, You Need a Balanced Team
Innovation & Leadership ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
"Lean In" Messages and the Illusion of Control
Leadership & Managing People ResearchResearchers found a downside to messages of empowerment. -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
The Barriers Big Companies Face When They Try to Act Like Lean Startups
Experimentation ResearchAccording to a survey of executives. -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
Getting Physicians to Buy in to Lean Health Care
Change management Digital ArticleEditor’s note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes the story of Gary Kaplan applying lean methodologies he learned from Boeing executives to improve performance at Seattle’s Virginia Mason Health Center. As much as health care […] -
Lean Knowledge Work
Operations and supply chain management Magazine ArticleThe “Toyota” principles can also be effective in operations involving judgment and expertise -
Lean Doesn’t Always Create the Best Products
Design thinking Digital ArticleEmpathetic design takes more time but delivers better results. -
The Limits of the Lean Startup Method
Business models Digital ArticleToo much testing can backfire.
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Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study11.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Facilitating Digital Development with Agile User Stories
Management Case Study8.95View Details Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and... -
Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study11.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created... -
Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study11.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose... -
EcoMatcher: Daring to Make a Difference
Management Case Study11.95View Details This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible... -
Product-Market Alignment
Technology & Operations Case Study8.95View Details The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult... -
SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
Innovation & Entrepreneurship Case Study11.95View Details This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study11.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study11.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
EDTechWorx: An Education Technology Start-up
Management Case Study11.95View Details This case study follows a series of events over the first two years of EdTechWorx, a Pakistan-based education technology start-up that labels itself as... -
A Brief Note on Hoshin Kanri: Strategy Deployment
Technology & Operations Case Study8.95View Details Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing... -
Meesho (A): Exploring Hyperlocal Fashion
Innovation & Entrepreneurship Case Study11.95View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Continuous Design Using Hypothesis-Driven Development
Management Case Study8.95View Details This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design... -
Hypothesis-Driven Entrepreneurship: The Lean Startup
Innovation & Entrepreneurship Case Study8.95View Details Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate... -
ROOTCLOUD: Customization vs. Standardization at an Industrial IoT Platform
Management Case Study11.95View Details This case study examines the entrepreneurial journey of ROOTCLOUD, a visionary company focused on creating universal IIoT platforms to drive the transformation... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
A Brief Guide to A3
Technology & Operations Case Study8.95View Details This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System.... -
GRID: Disrupting the Real Estate Industry with Blockchain
Management Case Study11.95View Details In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern...
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What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study11.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Four Lean Advertising Campaigns That Went Viral
Sales & Marketing Digital ArticleInexpensive videos can sell products, but you've got to know what works (and what doesn't). -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
NewTV Is the Antithesis of a Lean Startup. Can It Work?
Entrepreneurship Digital ArticleHow entrepreneurship changes when cash is abundant. -
This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Entrepreneurship Digital ArticleAnd it’s changing the way they do science. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money. -
Facilitating Digital Development with Agile User Stories
Management Case Study8.95View Details Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and... -
Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study11.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created...