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Lean business model

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  • What the Lean Startup Method Gets Right and Wrong

    Entrepreneurs and founders Digital Article
    • Ethan Mollick
    It puts a premium on customer experience, but undervalues strategic thinking.
    • Save
    • Share
    • October 21, 2019
  • Four Lean Advertising Campaigns That Went Viral

    Sales & Marketing Digital Article
    • Thales S. Teixeira
    Inexpensive videos can sell products, but you've got to know what works (and what doesn't).
    • Save
    • Share
    • Buy Copies
    • May 24, 2013
  • NewTV Is the Antithesis of a Lean Startup. Can It Work?

    Entrepreneurship Digital Article
    • Steve Blank
    How entrepreneurship changes when cash is abundant.
    • Save
    • Share
    • August 20, 2018
  • This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs

    Entrepreneurship Digital Article
    • Greg Satell
    And it’s changing the way they do science.
    • Save
    • Share
    • March 07, 2017
  • How GE Applies Lean Startup Practices

    Operations and supply chain management Digital Article
    • Brad Power
    They’re reinventing their appliance business with rapid prototyping.
    • Save
    • Share
    • April 23, 2014
  • How to Profit from “Lean Advertising”

    Advertising Magazine Article
    • Thales S. Teixeira
    Online video offers a way to achieve higher engagement with consumers for far less money.
    • Save
    • Share
    • From the June 2013 Issue
  • A Lean Startup Approach to International Development

    Innovation & Leadership Digital Article
    • Serguei Netessine
    • Ioana Popescu
    Large-scale planning isn't the answer.
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    • Buy Copies
    • December 11, 2014
  • Lean Strategy

    Entrepreneurship Magazine Article
    • David Collis
    Start-ups need both agility and direction.
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    • From the March 2016 Issue
  • Looking to Join the Lean Start-up Movement?

    Innovation Digital Article
    • Scott D. Anthony
    Three pointers for using the theory in practice.
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    • April 26, 2013
  • Why the Lean Start-Up Changes Everything

    Lean business model Magazine Article
    • Steve Blank
    A faster, smarter methodology for launching companies may make business plans obsolete.
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    • From the May 2013 Issue
  • To Make Lean Startups Work, You Need a Balanced Team

    Innovation & Leadership Research
    • Riitta Katila
    • Michael Leatherbee
    Researchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects.
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    • April 23, 2021
  • "Lean In" Messages and the Illusion of Control

    Leadership & Managing People Research
    • Grainne Fitzsimons
    • Aaron Kay
    • Jae Yun Kim
    Researchers found a downside to messages of empowerment.
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    • July 30, 2018
  • The Secret to Lean Innovation Is Making Learning a Priority

    Innovation Digital Article
    • Tom Agan
    Success can skyrocket when lessons are systematically captured and made available to everyone.
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    • January 23, 2014
  • In Big Companies, Lean Is Only One Piece of the Puzzle

    Entrepreneurship Digital Article
    • Maxwell Wessel
    • James Allworth
    At mature companies, it’s tougher to turn on a dime.
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    • May 30, 2013
  • The Barriers Big Companies Face When They Try to Act Like Lean Startups

    Experimentation Research
    • Scott Kirsner
    According to a survey of executives.
    • Save
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    • August 16, 2016
  • Transient Advantage

    Strategy & Execution Magazine Article
    • Rita Gunther McGrath
    For decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to...
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    • Buy Copies
    • From the June 2013 Issue
  • Getting Physicians to Buy in to Lean Health Care

    Change management Digital Article
    • Sachin H. Jain and John Toussaint
    Editor’s note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes the story of Gary Kaplan applying lean methodologies he learned from Boeing executives to improve performance at Seattle’s Virginia Mason Health Center. As much as health care […]
    • Save
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    • March 22, 2010
  • Lean Knowledge Work

    Operations and supply chain management Magazine Article
    • Bradley Staats
    • David M. Upton
    The “Toyota” principles can also be effective in operations involving judgment and expertise
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    • From the October 2011 Issue
  • Lean Doesn’t Always Create the Best Products

    Design thinking Digital Article
    • Jon Kolko
    Empathetic design takes more time but delivers better results.
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    • May 14, 2015
  • The Limits of the Lean Startup Method

    Business models Digital Article
    • Ted Ladd
    Too much testing can backfire.
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    • March 07, 2016
  • Dropbox: 'It Just Works'

    Innovation & Entrepreneurship Case Study
    • Thomas R. Eisenmann
    • Michael Pao
    • Lauren Barley
    11.95
    View Details
    Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a...
    • Save
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    • January 19, 2011
  • A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)

    Management Case Study
    • Chiara Spina
    • Andrea Fronteddu
    11.95
    View Details
    The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available...
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    • September 13, 2022
  • Facilitating Digital Development with Agile User Stories

    Management Case Study
    • Alex Cowan
    8.95
    View Details
    Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and...
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    • June 01, 2023
  • Danimal in South Africa: Management Innovation at the Bottom of the Pyramid

    Innovation & Entrepreneurship Case Study
    • Verity Hawarden
    • Helena Barnard
    11.95
    View Details
    The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created...
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    • December 20, 2010
  • Academic Entrepreneurship: Navigating Commercialization Challenges

    Innovation & Entrepreneurship Case Study
    • Simon Parker
    • Vania Sakelaris
    11.95
    View Details
    In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose...
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    • May 05, 2022
  • EcoMatcher: Daring to Make a Difference

    Management Case Study
    • Joon Nak Choi
    • Warren Lee
    11.95
    View Details
    This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible...
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    • November 06, 2022
  • Product-Market Alignment

    Technology & Operations Case Study
    • Panos Markou
    • Raul Chao
    • Rebecca Goldberg
    • Arnon Katz
    • A. Morgan Kelly
    8.95
    View Details
    The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult...
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    • April 18, 2022
  • SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study

    Innovation & Entrepreneurship Case Study
    • Raomal Perera
    • Jaimie Stettin
    11.95
    View Details
    This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse...
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    • September 10, 2020
  • Xbox Game Pass: Business Model Optimization and Transformation

    Management Case Study
    • Mohanbir Sawhney
    11.95
    View Details
    Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing...
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    • August 16, 2023
  • EcoMatcher: Beyond the Triple Bottom Line

    Management Case Study
    • Joon Nak Choi
    • Kun Zhang
    • Warren Lee
    11.95
    View Details
    This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting...
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    • November 06, 2022
  • EDTechWorx: An Education Technology Start-up

    Management Case Study
    • Muhammad Shehryar Sahid
    • Saad Raafay Ahsen
    11.95
    View Details
    This case study follows a series of events over the first two years of EdTechWorx, a Pakistan-based education technology start-up that labels itself as...
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    • December 31, 2021
  • A Brief Note on Hoshin Kanri: Strategy Deployment

    Technology & Operations Case Study
    • Elliott N. Weiss
    • Austin English
    8.95
    View Details
    Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing...
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    • November 29, 2020
  • Meesho (A): Exploring Hyperlocal Fashion

    Innovation & Entrepreneurship Case Study
    • Srivardhini K. Jha
    • Jacqueline Gomes
    • Suresh Bhagavatula
    11.95
    View Details
    Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences...
    • Save
    • Share
    • December 09, 2021
  • A Scientific Approach to Creating a New Business: MiMoto

    Management Case Study
    • Chiara Spina
    • Andrea Fronteddu
    11.95
    View Details
    The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available...
    • Save
    • Share
    • April 19, 2022
  • Continuous Design Using Hypothesis-Driven Development

    Management Case Study
    • Alex Cowan
    8.95
    View Details
    This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design...
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    • April 12, 2023
  • Hypothesis-Driven Entrepreneurship: The Lean Startup

    Innovation & Entrepreneurship Case Study
    • Thomas R. Eisenmann
    • Eric Ries
    • Sarah Dillard
    8.95
    View Details
    Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate...
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    • December 13, 2011
  • ROOTCLOUD: Customization vs. Standardization at an Industrial IoT Platform

    Management Case Study
    • Weiru Chen
    • Jiexiang Wang
    • Yitong Gong
    11.95
    View Details
    This case study examines the entrepreneurial journey of ROOTCLOUD, a visionary company focused on creating universal IIoT platforms to drive the transformation...
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    • November 25, 2023
  • Meesho (B): Technology Enablement of Small Retailers

    Innovation & Entrepreneurship Case Study
    • Srivardhini K. Jha
    • Jacqueline Gomes
    • Suresh Bhagavatula
    5.00
    View Details
    Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences...
    • Save
    • Share
    • December 09, 2021
  • A Brief Guide to A3

    Technology & Operations Case Study
    • Austin English
    8.95
    View Details
    This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System....
    • Save
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    • August 29, 2021
  • GRID: Disrupting the Real Estate Industry with Blockchain

    Management Case Study
    • Jane Fraser
    • Neil Maltby
    11.95
    View Details
    In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern...
    • Save
    • Share
    • December 18, 2023
  • What the Lean Startup Method Gets Right and Wrong

    Entrepreneurs and founders Digital Article
    • Ethan Mollick
    It puts a premium on customer experience, but undervalues strategic thinking.
    • Save
    • Share
    • October 21, 2019
  • Dropbox: 'It Just Works'

    Innovation & Entrepreneurship Case Study
    • Thomas R. Eisenmann
    • Michael Pao
    • Lauren Barley
    11.95
    View Details
    Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a...
    • Save
    • Share
    • January 19, 2011
  • Four Lean Advertising Campaigns That Went Viral

    Sales & Marketing Digital Article
    • Thales S. Teixeira
    Inexpensive videos can sell products, but you've got to know what works (and what doesn't).
    • Save
    • Share
    • Buy Copies
    • May 24, 2013
  • A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)

    Management Case Study
    • Chiara Spina
    • Andrea Fronteddu
    11.95
    View Details
    The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available...
    • Save
    • Share
    • September 13, 2022
  • NewTV Is the Antithesis of a Lean Startup. Can It Work?

    Entrepreneurship Digital Article
    • Steve Blank
    How entrepreneurship changes when cash is abundant.
    • Save
    • Share
    • August 20, 2018
  • This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs

    Entrepreneurship Digital Article
    • Greg Satell
    And it’s changing the way they do science.
    • Save
    • Share
    • March 07, 2017
  • How GE Applies Lean Startup Practices

    Operations and supply chain management Digital Article
    • Brad Power
    They’re reinventing their appliance business with rapid prototyping.
    • Save
    • Share
    • April 23, 2014
  • How to Profit from “Lean Advertising”

    Advertising Magazine Article
    • Thales S. Teixeira
    Online video offers a way to achieve higher engagement with consumers for far less money.
    • Save
    • Share
    • From the June 2013 Issue
  • Facilitating Digital Development with Agile User Stories

    Management Case Study
    • Alex Cowan
    8.95
    View Details
    Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and...
    • Save
    • Share
    • June 01, 2023
  • Danimal in South Africa: Management Innovation at the Bottom of the Pyramid

    Innovation & Entrepreneurship Case Study
    • Verity Hawarden
    • Helena Barnard
    11.95
    View Details
    The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created...
    • Save
    • Share
    • December 20, 2010

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