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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
White People Do Good Things for One Another, and That’s Bad for Hiring
Consumer behavior Digital ArticleTo make truly unbiased decisions, you need to first believe you can be biased. -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
The Paradox of Marketing to Caregivers
Marketing Digital ArticleWe often feel guilty about using products designed to make it easier for us to help others. -
Living Differentiation
Strategy & Execution Digital ArticleI've just returned from a trip to Germany and Scandinavia, where I heard two different management teams debate what it meant to be "truly differentiated."... -
What? Me, Worry?
Intellectual property Magazine ArticleMost executives think they’re security conscious—they change their passwords and shred important documents and so forth. But what rarely crosses their minds, says espionage expert H. Keith Melton, is that cloak-and-dagger types really are after their valuables. Just because you’re not paranoid, he observes, doesn’t mean they’re not following you. Melton, the author of Ultimate […] -
Major League Baseball’s Strategic Approach to Diversity
Consumer behavior Digital ArticleThe players battling for Major League Baseball’s coveted pennants this month represent a microcosm of America. More than 40% of the league’s players are people of color, and most of those are people of Latin descent, according to data in the annual Lapchick Racial and Gender Report Card. Another 9% are African-American, and two of […] -
When Virtue Is a Vice
Sales & Marketing Magazine ArticleChoosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services... -
Transcending Business Boundaries: 12,000 World Managers View Change
Global Business Magazine ArticleThe results of the HBR World Leadership Survey found that change is indeed everywhere--regardless of country, culture, or corporation. But the idea of... -
Where Net Promoter Score Goes Wrong
Sales & Marketing Digital ArticleA study tracked how well it corresponded with customer behavior. -
Yelp's IPO Will Test the Flaws in Its Business Model
Sales & Marketing Digital ArticleYelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon. Yelp's timing reflects both a tech-friendly... -
Scanning the Periphery
Strategy & Execution Magazine ArticleCompanies often face new rivals, technologies, regulations, and other environmental changes that seem to come out of left field. How can they see these... -
What Men Think They Know About Executive Women
Market research Magazine ArticleHow do people in business feel about women in executive roles? The short answer is, attitudes have improved, but not as much as men seem to think. In the July–August 1965 issue of HBR, Garda W. Bowman, N. Beatrice Worthy, and Stephen A. Greyser examined the views of 2,000 U.S. executives (half were men, half […] -
The New Science of Customer Emotions
Customer experience Magazine ArticleA better way to drive growth and profitability -
Launch Your Next Idea Before It's Ready
Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product. -
Pricing and the Psychology of Consumption (HBR OnPoint Enhanced Edition)
Sales & Marketing Magazine ArticleMost executives know how pricing influences the demand for a product, but few of them realize how it affects the consumption of a product. In this article,... -
How Companies Can Meet the Needs of a Changing Workforce
Age and generational issues Digital ArticleGender and age trends are redefining the “standard” career trajectory. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Listen to Your Employees, Not Just Your Customers
Customer experience Digital ArticleNew research shows the power of feedback loops.
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Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Omnitel Pronto Italia
Sales & Marketing Case Study11.95View Details Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian... -
Becton Dickinson: Global Health Strategy
Strategy & Execution Case Study11.95View Details Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues... -
Creating the French Behavioral Insights Team
Sales & Marketing Case Study11.95View Details This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged... -
Curled Metal Inc.--Engineered Products Division
Strategy & Execution Case Study11.95View Details Curled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer... -
Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris
Sales & Marketing Case Study11.95View Details The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S.... -
TiVo
Sales & Marketing Case Study11.95View Details TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very... -
Brand Storytelling
Sales & Marketing Case Study8.95View Details Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve... -
Cyworld: Creating and Capturing Value in a Social Network
Sales & Marketing Case Study11.95View Details In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base.... -
Optimus Ride
Strategy & Execution Case Study11.95View Details -
Wrigley's Eclipse Gum: Managing Brand Adolescence
Sales & Marketing Case Study11.95View Details Wrigley launched Eclipse gum in August 1999. In early 2000, Paul Chibe became senior marketing manager for Wrigley's breath freshening portfolio, which... -
Merrick Pet Care: Trial, Error, and Success
Sales & Marketing Case Study11.95View Details In 2014, Merrick Pet Care saw an opportunity to enter the oral pet care category by introducing dental brushes for dogs. Although its close connections... -
Rolex SA
Sales & Marketing Case Study11.95View Details Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel... -
TEGA Industries: Internationalisation Strategy for Conveyor Products 2011
Management Case Study11.95View Details Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy... -
Angie's List: Ratings Pioneer Turns 20
Sales & Marketing Case Study11.95View Details In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination... -
Researching and Monitoring Consumer Markets
Sales & Marketing Case Study8.95View Details Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides...
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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Omnitel Pronto Italia
Sales & Marketing Case Study11.95View Details Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian... -
Becton Dickinson: Global Health Strategy
Strategy & Execution Case Study11.95View Details Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues... -
Creating the French Behavioral Insights Team
Sales & Marketing Case Study11.95View Details This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged... -
White People Do Good Things for One Another, and That’s Bad for Hiring
Consumer behavior Digital ArticleTo make truly unbiased decisions, you need to first believe you can be biased. -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Sales & Marketing Digital ArticleStealth, or undercover, marketing involves the disguising of marketing communications that marketers undertake to purposefully influence their audiences...