Market segmentation

Six questions to ask before you fill the role.

A one-size-fits-all plan isn't good enough.

A guide to building a better pipeline.

People won't speak up if they don't trust the process.

Research on downsizing, gender, and race.

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts at his disposal a vast array of techniques, facts, and figures. But without a way to master this information, he can […]

Companies are using big data for pricing, maintenance, and more.

A senior executive's instinctive capacity to empathize with and gain insights from customers is the single most important skill he or she can use to direct...

Every company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to...

Companies need to take an intersectional approach to inclusion.

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Addressing structural racism requires structural change.

If you can't say yes to a raise, you at least have to be able to say why.

A meta-analysis of job callback rates.

There's no such thing as neutral.

The actor, producer, director, and mother talks about adjusting to fame at a young age, developing rapport with other actors, how her industry has changed,...

This interview offers a deeper look inside Dell's highly publicized success and offers managers a model of how traditional relationships in a value chain...

Efforts to minimize differences have been shown to backfire.

The same is not true for women.

Customers still struggle to find the products they want.