Marketing industry

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

Stars are using their influencer status to launch their own products and capture more profits for themselves.

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

Companies are spending more money than ever on advertising. So why are the results so disappointing?

Relying on AI-generated personalities can be a low-risk, high-engagement strategy.

Using data to target customers has never been more controversial.

Coordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship....

People don't take vacations to "get away from it all," states marketing guru Ted Levitt, but to escape from modern commercialism. And the chief culprit...

Blackbird, a Delhi-based advertising agency, agreed to let a star designer leave to start his own firm and then became his first customer, enlisting his...

Six actions for marketing leaders.

Here are the characteristics that matter most.

Look at your ads to find out.

Expect increased contextual advertising.

Stop feeding the bears.

Advaark achieved phenomenal success selling one service very well. But now customers are asking for more, creating a strategic dilemma that could tear the company apart.

One of the most significant phenomena in retailing in recent years has been the shift in power from manufacturers to the trade. In frequently purchased, heavily advertised goods, the dominant players have become the big chains like Safeway, Wal-Mart, Kroger, K mart, Toys “R” Us, Walgreen, CVS, Home Depot, and Circuit City. Partly as a […]

Which one should you invest in?

It’s about why people buy, not just who they are.

Getting Tom Brady to promote your brand is an excellent idea, new research suggests.

Bryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due...