Microsoft is making a big push into the management of individuals’ health information with a new online offering called HealthVault. The Wall Street Journal even ran a long article by Bill Gates (subscription required) on the topic, which the newspaper probably should have labeled an advertorial. Gates argued that individuals should be managing their own health information — less than surprising, since that’s the assumption behind HealthVault. MSFT wants individuals to establish their own privacy-protected websites containing health information that they’ve either put in themselves, or permitted health care institutions to transfer to their sites.