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Mission statements

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  • How to Create an Effective Non-Profit Mission Statement

    Organizational Development Digital Article
    • Francis Pandolfi
    "Mission" for nonprofits is the same as "profits" for private sector companies. In the private sector, corporations achieve their goals by carefully designing...
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    • Buy Copies
    • March 14, 2011
  • How to Reframe What Work Means to You

    Personal purpose and values Digital Article
    • Hubert Joly
    Transform your job from something you endure to something that brings you meaning.
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    • October 18, 2021
  • What Is the Purpose of Your Purpose?

    Business and society Spotlight
    • Jonathan Knowles
    • B. Tom Hunsaker
    • Hannah Grove
    • Alison James
    Your why may not be what you think it is.
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    • From the March–April 2022 Issue
  • 3 Reasons Why Every Department Needs Its Own Strategy

    Strategy & Execution Digital Article
    • Andrea Belk Olson
    Departments need to be able to define their own approach to achieving the company's collective goals.
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    • January 26, 2024
  • Transforming Giants

    Strategy & Execution Magazine Article
    • Rosabeth Moss Kanter
    Large corporations have long been seen as lumbering, inflexible, bureaucratic - and clueless about global developments. But recently some multinationals...
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    • From the January 2008 Issue
  • Don't Let Opportunism Compromise Your Corporate Mission

    Strategy & Execution Digital Article
    • Graham Kenny
    Strategy begins with a clear decision about what business you're in.
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    • June 03, 2020
  • 4 Strategies to Cultivate an Authentic Corporate Purpose

    Personal purpose and values Digital Article
    • Shad Morris
    • Nate Gardner
    • Isaac H. Smith
    How to bridge the gap between profit and genuine societal contribution.
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    • November 13, 2023
  • Can You Say What Your Strategy Is?

    Strategy & Execution HBR Bestseller
    • David J. Collis
    • Michael G. Rukstad
    Can you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes...
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    • From the April 2008 Issue
  • To Craft a Purpose That Motivates Your Team, Balance Pragmatism and Idealism

    Leadership & Managing People Digital Article
    • Darren Ashby
    • Atif Sheikh
    Four key questions to ask as part of the process.
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    • December 01, 2023
  • The Value of Corporate Purpose

    Business management Digital Article
    • Witold J. Henisz
    A unified purpose will engage stakeholders, bind them together, and propel them toward their goals.
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    • November 20, 2023
  • When Failure Isn't an Option

    Organizational Development Magazine Article
    • Michael R. Hillmann
    • Philippe Dongier
    • Robert P. Murgallis
    • Mary Khosh
    • Elizabeth K. Allen
    • Ray Evernham
    Some teams, by the very nature of their work, must consistently perform at the highest levels. How do you--as a team leader, a supervisor, a trainer,...
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    • July 01, 2005
  • How to Fix HR

    Organizational Development Magazine Article
    • Gary Kaufman
    HR departments should be held responsible for their companies' performance, not just for programs that provide services and support to staff.
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    • From the September 2006 Issue
  • Do You Have a Mission Statement, or Are You on a Mission?

    Brand management Digital Article
    • Dan Pallotta
    There’s a clothing drop box down the street that says, “The American Red Cross of Massachusetts is a humanitarian organization, led by volunteers, that provides relief to victims of disasters and helps people prevent, prepare for, and respond to emergencies.” Good enough, so far. But adjacent to those words, in a font four times the […]
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    • January 31, 2011
  • Using the Balanced Scorecard as a Strategic Management System

    Finance & Accounting HBR Bestseller
    • Robert S. Kaplan
    • David P. Norton
    The balanced scorecard revolutionized conventional thinking about performance metrics. When Robert Kaplan and David Norton first introduced the concept...
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    • From the July–August 2007 Issue
  • The Best Entrepreneurs Are Missionaries, Not Mercenaries

    Innovation & Leadership Digital Article
    • Bill Taylor
    Ask three questions to figure out which one you are.
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    • April 11, 2016
  • What Makes a Great Corporate Purpose Statement

    Strategy & Execution Digital Article
    • Catherine Bailey
    • Catherine Tilley
    • Anna Lelia Sandoghdar
    A five-part framework for leaders.
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    • September 11, 2023
  • How to Create Company Values That Actually Resonate

    Strategy & Execution Digital Article
    • Shawn Pope
    • Arild Wæraas
    Five tips to help you avoid cliches and write something memorable.
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    • October 31, 2023
  • Narrow the Gap Between Company and Employee Purpose

    Personal purpose and values Digital Article
    • Isaac H. Smith
    • Maryam Kouchaki
    By personalizing purpose, businesses can boost productivity and job satisfaction.
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    • November 02, 2023
  • Craft a Measurable Company Purpose

    Strategy Digital Article
    • Graham Kenny
    Step one: Make sure your purpose statement includes key stakeholders. Step two: Make sure your KPIs align.
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    • August 23, 2022
  • Defining Your Organization’s Values

    Strategy Magazine Article
    What are the bedrock principles underlying your company’s mission? This issue’s Spotlight package examines how understanding and openly recognizing them leads to enhanced relationships with stakeholders and stronger business performance.
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    • From the November–December 2022 Issue
  • The F.B. Heron Foundation: 100 Percent for Mission-and Beyond

    Innovation & Entrepreneurship Case Study
    • Charles Ewald
    • Heidi Krauel Patel
    • Jaclyn C. Foroughi
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    In late March 2017, Clara Miller, director and president of the F.B. Heron Foundation ("Heron"), a philanthropic institution focused on helping people...
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    • February 20, 2019
  • USAA in the Digital World

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    • July 14, 2014
  • Merck: Managing Vioxx (E)

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    • Robert Simons
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    • April 20, 2009
  • Introduction to the Management Control Process

    Finance & Accounting Case Study
    • David F. Hawkins
    8.95
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    Covers the management control process.
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    • January 13, 2005
  • Merck: Managing Vioxx (A)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    11.95
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    This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission...
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    • April 20, 2009
  • Food Angel: A Sustainable Solution to Food Waste in Hong Kong

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    • Chun Hui
    • Ingrid Piper
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    Food Angel is a Hong Kong based social venture that recycles food into cooked meals for Hong Kong's poor. Founded by Gigi Tung, Food Angel has growth...
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  • Ace Social Venture Fund: Estimating Social Value Creation

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  • Cancer Treatment Centers of America (B)

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  • Merck: Managing Vioxx (F)

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  • The Robin Hood Army

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  • Corporacion de Desarrollo Social del Sector Rural (Codesser)

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    • Monica Silva
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  • Airbnb During the Covid Pandemic: Stakeholder Capitalism Faces a Critical Test

    Leadership & Managing People Case Study
    • Benjamin C. Esty
    • Allison M. Ciechanover
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    As the covid pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the...
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  • Toxic for Teens? Navigating a Career in the Social Media Industry (A)

    Leadership & Managing People Case Study
    • Mary Gentile
    • Jessica McManus Warnell
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    This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values....
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    • June 05, 2022
  • Procter & Gamble in the 21st Century (A): Becoming Truly Global

    Leadership & Managing People Case Study
    • Rosabeth Moss Kanter
    • Matthew Bird
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    Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times...
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    • October 01, 2008
  • Ben & Jerry's: Preserving Mission & Brand Within Unilever

    Organizational Development Case Study
    • James E. Austin
    • James Quinn
    11.95
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    In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's...
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    • December 08, 2005
  • Dr. Tom Mihaljevic and Cleveland Clinic

    Management Case Study
    • Linda A. Hill
    • Lydia Begag
    11.95
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    In December 2022, Dr. Tomislav ("Tom") Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked...
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    • April 22, 2024
  • Dachser (A): Intelligent Logistics

    Global Business Case Study
    • Benoit F. Leleux
    • Marta Widz
    11.95
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    The case, based on extensive interviews with top executives and two generations of Dachser family owners, documents the genesis and spectacular growth...
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    • January 24, 2022
  • Merck: Managing Vioxx (B)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    5.00
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    • April 20, 2009
  • The DivaCup: Navigating Distribution and Growth

    Sales & Marketing Case Study
    • Ayelet Israeli
    11.95
    View Details
    When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially...
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    • March 13, 2019
  • Extend Fertility: Conceiving the Market for Egg Preservation (B)

    Strategy & Execution Case Study
    • Debora L. Spar
    • Olivia Hull
    8.95
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    Supplement to case 719019
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    • October 25, 2019
  • The F.B. Heron Foundation: 100 Percent for Mission-and Beyond

    Innovation & Entrepreneurship Case Study
    • Charles Ewald
    • Heidi Krauel Patel
    • Jaclyn C. Foroughi
    11.95
    View Details
    In late March 2017, Clara Miller, director and president of the F.B. Heron Foundation ("Heron"), a philanthropic institution focused on helping people...
    • Save
    • Share
    • February 20, 2019
  • USAA in the Digital World

    Sales & Marketing Case Study
    • Rajiv Lal
    • Noah Fisher
    11.95
    View Details
    • Save
    • Share
    • July 14, 2014
  • Merck: Managing Vioxx (E)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    5.00
    View Details
    • Save
    • Share
    • April 20, 2009
  • How to Create an Effective Non-Profit Mission Statement

    Organizational Development Digital Article
    • Francis Pandolfi
    "Mission" for nonprofits is the same as "profits" for private sector companies. In the private sector, corporations achieve their goals by carefully designing...
    • Save
    • Share
    • Buy Copies
    • March 14, 2011
  • The Three Senses of Purpose

    Business and society Visual
    • Jonathan Knowles
    • B. Tom Hunsaker
    • Hannah Grove
    • Alison James
    • Save
    • Share
    • March 01, 2022
  • Introduction to the Management Control Process

    Finance & Accounting Case Study
    • David F. Hawkins
    8.95
    View Details
    Covers the management control process.
    • Save
    • Share
    • January 13, 2005
  • Merck: Managing Vioxx (A)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    11.95
    View Details
    This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission...
    • Save
    • Share
    • April 20, 2009
  • Food Angel: A Sustainable Solution to Food Waste in Hong Kong

    Leadership & Managing People Case Study
    • Chun Hui
    • Ingrid Piper
    11.95
    View Details
    Food Angel is a Hong Kong based social venture that recycles food into cooked meals for Hong Kong's poor. Founded by Gigi Tung, Food Angel has growth...
    • Save
    • Share
    • June 30, 2020
  • Ace Social Venture Fund: Estimating Social Value Creation

    Finance & Accounting Case Study
    • Suneel C. Udpa
    11.95
    View Details
    The ACE Venture Fund case is a 501(c)3 social venture fund that hopes to invest in projects that help the poor around the world. The donors of the fund,...
    • Save
    • Share
    • July 15, 2010
  • Cancer Treatment Centers of America (B)

    Leadership & Managing People Case Study
    • Regina E. Herzlinger
    • Natalie Kindred
    5.00
    View Details
    This case, a follow-up to Cancer Treatment Centers of America (A), HBS No. 313-012, begins with the debate over New Hampshire's certificate-of-need (CON)...
    • Save
    • Share
    • March 19, 2014

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