I’m hardly the most objective source, but in this post I will give my thoughts on the new book Supercrunchers, by Ian Ayres. It’s about the rise of analytical thinking and quantitative decisions. I am hardly objective because Jeanne Harris and I wrote a book on the same topic about half a year ago, Competing on Analytics: The New Science of Winning . Of course — need I even say it? — ours is superior. But I like several things about Ayres’ book. First, I’m just glad to see another book — published by a mass-market press like Bantam — that supports my contentions on the rise of analytics. Secondly, SuperCrunchers has oodles of examples, and I am always looking for new ones. Some, like Harrah’s and the Oakland A’s, didn’t really need another telling. Others, like the equation for Bordeaux wine futures that begins the book, I hadn’t heard about before and will be happy to borrow myself on occasion.