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Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Power to the People
Strategy & Execution Magazine ArticleMost people think of Napster when they think of peer-to-peer systems. Nirav Tolia, CEO of Epinions, explains why the power of peer-to-peer goes far beyond... -
How Luxury Brands Are Manufacturing Scarcity in the Digital Economy
Innovation & Leadership Digital ArticleLessons from Balenciaga, Louis Vuitton, and Gucci. -
How to Invest in Social Capital (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleBusiness runs better when people within a company have close ties and trust one another. But the relationships that make organizations work effectively... -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
Being Virtual: Character and the New Economy
Organizational Development Magazine ArticleGiven the changes wrought by the new economy, it makes sense for companies to pursue ever-greater levels of flexibility. But does it make sense for human... -
Reverse Product Placement in Virtual Worlds
Sales & Marketing Magazine ArticleRetailers are starting to place real products in virtual worlds. It's just a matter of time before virtual products make the leap into the real world. -
Threads Foreshadows a Big — and Surprising — Shift in Social Media
Technology and analytics Digital ArticleBeing able to instantly port over your Instagram followers — and the accounts you follow — hints at the promise of open-protocol platforms. -
Welcome to Web3
Technology & Operations Digital ArticleWeb3--a blockchain-based web that includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more--promises to transform the experience of being... -
Alternative Workplace: Changing Where and How People Work (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThis article describes the benefits and challenges of alternative workplace programs. Today many organizations, including AT&T and IBM, are pioneering... -
Do Customer Communities Pay Off?
Sales & Marketing Magazine ArticleNew research says they do, in spades, especially for online businesses. -
How Brands Can Enter the Metaverse
Sales & Marketing Digital ArticleBuilding a strategy for the next frontier. -
How Do You Manage an Off-Site Team? (Commentary for HBR Case Study)
Organizational Development Magazine ArticleIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is... -
Can Absence Make a Team Grow Stronger?
Organizational Development Magazine ArticleSome projects have such diverse requirements that they need a variety of specialists to work on them. But often the best-qualified specialists are scattered... -
Future Space: A New Blueprint for Business Architecture
Technology & Operations Magazine ArticleAlthough the Internet is an essential conduit for many business activities, it isn't rendering the physical world any less important, as the failures... -
6 Ways AI Could Disrupt Your Business
AI and machine learning Digital ArticleAsk these questions now to plan for the challenges ahead. -
8 Best Practices for Creating a Compelling Customer Experience
Strategy & Execution Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
When Community Becomes Your Competitive Advantage
Strategy & Execution Digital ArticleHow businesses shift from selling products to building networks. -
Getting the Most from an Online Customer Community
Sales & Marketing Digital ArticleFour best practices. -
Platforms Need to Work with Their Users - Not Against Them
Technology & Operations Digital ArticleTo stay relevant, the winners of Web2 need to start using the tools of Web3.
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Social Strategy at Nike
Strategy & Execution Case Study11.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
BeM: A Start-Up's Journey through Online Product Reviews
Management Case Study11.95View Details The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews... -
TikTok in 2020: Super App or Supernova? (Abridged)
Sales & Marketing Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Sales & Marketing Case Study11.95View Details Breastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months... -
China Supply Chain and COVID-19
Global Business Case Study11.95View Details On March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production,... -
Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
Management Book160.00View Details Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different... -
CashDrop (B2)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's... -
eGrocery and the Role of Data for CPG Firms
Sales & Marketing Case Study8.95View Details This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended... -
Online Auction Markets
Strategy & Execution Case Study11.95View Details eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,... -
MySQL Open Source Database in 2004
Strategy & Execution Case Study11.95View Details In 2004, MySQL was a small, $10 million Scandinavian software company that seriously challenged the big three IT companies, IBM, Microsoft, and Oracle,... -
1923: Hyperinflation in Germany
Finance & Accounting Case Study8.95View Details In the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution,... -
Magic: the Gathering - Harnessing an Engaged Player Community
Sales & Marketing Case Study11.95View Details This case study discusses Magic: the Gathering (Magic), a collectible card game that is owned by Wizards of the Coast (Wizards), a subsidiary of Hasbro.... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study11.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
1933: Germany's Economic Crises (A)
Finance & Accounting Case Study11.95View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
CashDrop (A)
Innovation & Entrepreneurship Case Study11.95View Details In July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic... -
(Water) Public-Private Partnerships: The Economics
Global Business Case Study8.95View Details With frequent water main breaks, leaking pipes, and lead contamination, the water infrastructure of many countries is in bad shape, and improvements are... -
Linux in 2004
Technology & Operations Case Study11.95View Details A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first,... -
CashDrop (B1)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the... -
Scantran
Technology & Operations Case Study11.95View Details Scandinavia Translations (Scantran) provides translation services between English and the three Scandinavian languages (Danish, Swedish, and Norwegian),...
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Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Power to the People
Strategy & Execution Magazine ArticleMost people think of Napster when they think of peer-to-peer systems. Nirav Tolia, CEO of Epinions, explains why the power of peer-to-peer goes far beyond... -
Social Strategy at Nike
Strategy & Execution Case Study11.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
How Luxury Brands Are Manufacturing Scarcity in the Digital Economy
Innovation & Leadership Digital ArticleLessons from Balenciaga, Louis Vuitton, and Gucci. -
Should You Use ChatGPT to Write a Resume?
AI and machine learning AdviceIt depends on the role you’re applying to. -
How to Invest in Social Capital (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleBusiness runs better when people within a company have close ties and trust one another. But the relationships that make organizations work effectively... -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
BeM: A Start-Up's Journey through Online Product Reviews
Management Case Study11.95View Details The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews... -
TikTok in 2020: Super App or Supernova? (Abridged)
Sales & Marketing Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing...
