The first-of-its-kind Clinic of Innovation at Oslo University Hospital works a lot like an outpatient health clinic, but treats ideas rather than patients. Ideas walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. In addition to providing technical support, the clinic helps with business model development and commercialization. The brainchild of Drs. Andreas Moan and Kari Kværner, it was launched in 2007 to foster innovation by soliciting ideas from health care professionals, research companies, and others outside of the health care industry.