Research: How a New CEO Can Make a Firm More Entrepreneurial

Outsiders make more-drastic changes, but insiders make faster ones.

by

and

Malte Brettel

by

and

Malte Brettel

November 17, 2016

A new face at the top brings new hopes, and often, new strategic priorities. When Target hired Brian Cornell as CEO in 2014, expectations were high that he would inject fresh energy into one of the largest U.S. retail chains. When that same year Microsoft replaced CEO Steve Ballmer with Satya Nadella, the move signaled the possibility for major change. Indeed, the company eventually announced its strategy to venture massively into cloud computing.

BG

Bastian Grühn is a doctoral researcher at the Innovation and Entrepreneurship Group (WIN), RWTH Aachen University, Germany. His primary research interests lie in corporate entrepreneurship, entrepreneurial strategy, and the top management team.
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Steffen Strese is an assistant professor at RWTH Aachen University, Germany. His research focuses on technology and innovation management, entrepreneurial management, corporate entrepreneurship, top management teams, and business model innovation.
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Malte Brettel is a professor of business administration at RWTH Aachen University, Germany. He also teaches entrepreneurship at WHU Otto Beisheim School of Management. His primary areas of research include entrepreneurial management and development.

Research: How a New CEO Can Make a Firm More Entrepreneurial

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