President Obama recently called for a new fiduciary standard for retirement plan advisors, saying, “the rules governing retirement investments were written 40 years ago … I am calling on the DOL to update the rules.” You might have missed this story — or at least assumed that designing a fiduciary standard is the fraught work of policy makers. The reality, however, is that this issue is deeply connected to how we make decisions on digital displays, which is of crucial importance to investors, businesses, and policy makers.