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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

The High Cost of Misaligned Business and Analytics Goals
Analytics and data science Digital Article
Preethika Sainam
Seigyoung Auh
Richard Ettenson
Findings from research on more than 300 companies undergoing data and analytics transformations.
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- June 19, 2024
Assess Your Analytics Capabilities
Analytics and data science Visual
Preethika Sainam
Seigyoung Auh
Richard Ettenson
Yeon Sung Jung
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- July 27, 2022
How Well Does Your Company Use Analytics?
Analytics and data science Digital Article
Preethika Sainam
Seigyoung Auh
Richard Ettenson
Yeon Sung Jung
A framework to identify your strengths and weaknesses.
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- July 27, 2022
Growth Opportunities for Brands During the COVID-19 Crisis
Sales & Marketing Digital Article
Jonathan Knowles
Richard Ettenson
Patrick Lynch
Joseph Dollens
COVID-19 has quickly disrupted how companies market their brands to consumers and the way customers shop for products. The current environment offers...
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- May 05, 2020
Selling Solutions Isn't Enough
Sales & Marketing Digital Article
Richard Ettenson
Hannah Grove
Jonathan Knowles
Kevin Sellers
Rather than trying to sell standardized products or services to the biggest possible set of buyers, B2B companies need to develop ways to help specific...
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- October 01, 2018
Protect Your Project From Escalating Doubts
Strategy & Execution Digital Article
Karen A. Brown
Nancy L. Hyer
Richard Ettenson
This is an MIT Sloan Management Review Article. Many projects are launched with great promise but lose traction and momentum during project delivery,...
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- April 01, 2017
What Your Company Needs to Go Global
Global Business Video
Douglas Quackenbos
Richard Ettenson
Martin Roth
Seigyoung Auh
Seven characteristics.
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- June 15, 2016
Does Your Company Have What It Takes to Go Global?
International business Digital Article
Douglas Quackenbos
Richard Ettenson
Martin S. Roth
Seigyoung Auh
Seven factors make the difference.
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- April 11, 2016
The Question Every Project Team Should Answer
Leadership & Managing People Digital Article
Karen A. Brown
Nancy L. Hyer
Richard Ettenson
This is an MIT Sloan Management Review article.
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- October 01, 2013
Rethinking the 4 P's
Sales & Marketing Magazine Article
Richard Ettenson
Eduardo Conrado
Jonathan Knowles
The traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver...
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- From the January–February 2013 Issue
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