Social media

Can the Next Big Thing be chased down? Can coolness be hunted on purpose? That's the premise of a new book called Coolhunting: Chasing Down the Next Big...

And why your company can’t ignore it.

I saw an interesting news item (in a traditional news source, the Financial Times) last week. The Project for Excellence in Journalism released a study...

The best stay attuned to their customers’ signals in the social graph.

Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

The most important strategic question facing executives today is how open to be. “How open should I be with customers?” “Should I allow my employees to access their social network sites at work?” “Should I open my product so that people can augment it or should I hold control close?” A recent Financial Times article […]

Listening more intelligently could reshape your strategy.

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Sometimes third-party sellers benefit, but sometimes they get crushed.

While social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there are still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, […]

TV without social will be as hard to remember as movies without sound.

I am speaking today at the FastForward conference in Orlando. I'm talking about analytics and how they relate to search, but I came early and caught Andy...

The problems with the company are ingrained in its business model.

Are crises predictable? That's what most economists are thinking about these days. The great Hyman Minsky spent a lifetime building a model of macroeconomic...

The most successful companies in business today have something in common. This trait doesn’t just make them better than the competition; it makes them fundamentally different. Where traditional companies push out messages and products, these companies pull customers in. Instead of treating customers as passive targets, they treat them as active participants. Like the sun […]

Yelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon. Yelp's timing reflects both a tech-friendly...

Microsoft monetized desktops, Google monetized eyeballs, LinkedIn monetizes the social network. One way to create a great fortune is to ride the next wave, and my money’s on LinkedIn. Bain Capital, Greylock, Sequoia, and Bessemer Ventures — four very savvy venture firms — recently invested $53 million dollars in the company at a billion dollar […]

Buyers increasingly expect to check with their peers before they'll purchase from a company - using social media, peer communities, old fashioned live...

The attack on the Capitol could mark a point of no return.

Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/ CEO no more. On February 4, 2010, Sun Microsystems CEO Jonathan Schwartz logged on to his Twitter account and informed the world of his resignation, at the same time nodding to a trend […]