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Start-ups

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  • Why Start-Ups Replace Early Employees (and How to Keep Your Job)

    Entrepreneurship Digital Article
    • N. Taylor Thompson
    Two factors determine who’s at risk.
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    • September 18, 2014
  • Five Ways to Innovate Faster

    Innovation & Leadership Digital Article
    • Scott D. Anthony
    • Scott Anthony
    To accelerate your search for a viable new growth model, start with the two-pizza rule.
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    • July 30, 2013
  • Finding Your Company's Second Act

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    • Larry Downes
    • Paul Nunes
    Accelerating technological improvements have changed the speed with which new innovations penetrate markets. Graphed over time, the market adoption of...
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    • From the January–February 2018 Issue
  • What African Fintech Startups Can Teach Silicon Valley About Longevity

    Entrepreneurship Digital Article
    • Glory Enyinnaya
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    Three lessons, based on a study of more than 200 senior-level executives.
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    • May 19, 2023
  • Start-Ups Are Helping Consumers Make Better Health Care Purchases

    Finance & Accounting Digital Article
    • Sachin H Jain
    Simply shifting costs won't work.
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    • January 13, 2015
  • Think of Start-ups as Shots on Goal

    Economics Magazine Article
    • Robert E. Litan
    na
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    • From the June 2012 Issue
  • The Soul of a Start-Up

    Entrepreneurs and founders Magazine Article
    • Ranjay Gulati
    Companies can sustain their entrepreneurial energy even as they grow.
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    • From the July–August 2019 Issue
  • Focus Entrepreneurship Policy on Scale-Up, Not Start-Up

    Innovation & Leadership Digital Article
    • Daniel Isenberg
    Governments are rushing to provide start-up programs, but their basic premise is flawed.
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    • November 30, 2012
  • Start-ups Should Sell to Small Businesses, Not Big Enterprises

    Disruptive innovation Digital Article
    • Thomas Bartman
    It’s a way to test out products that will eventually be sold to larger customers.
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    • January 27, 2015
  • The People You Need Working for Your Start-Up

    Innovation & Leadership Digital Article
    • Michael Fertik
    B-school buddies do not a business marriage make.
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    • June 03, 2013
  • How to Fund Indian Start-Ups

    Entrepreneurship Digital Article
    • Sramana Mitra
    With little seed capital available, founders need to learn to bootstrap.
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    • December 09, 2013
  • Preparing Your Startup for the Next M&A Wave

    Strategy & Execution Digital Article
    • Todd Klein
    Ask yourself these three questions before buyers come knocking.
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    • September 28, 2022
  • 10 Questions to Ask Before Entering a Business Partnership

    Innovation & Leadership Digital Article
    • Rebecca Zucker
    • Jonathan Becker
    You can save yourself immeasurable pain down the road by asking these tough questions early.
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    • August 18, 2023
  • Ditch the Start-Up Pitch

    Innovation & Leadership Digital Article
    • Derek Lidow
    There are better ways to assess entrepreneurs.
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    • August 01, 2014
  • Understand the Sacrifices Before Launching a Start-Up

    Entrepreneurship Digital Article
    • Frederic Kerrest
    It’s an all-in, life-changing event, comparable to having a baby.
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    • February 24, 2014
  • How Unicorns Grow

    Innovation & Entrepreneurship Magazine Article
    • Harvard Business Review
    Start-ups seem to be getting bigger faster than ever--Uber is just one example of today's "unicorns," or private, venture-backed companies valued at a...
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    • From the January–February 2016 Issue
  • Start-ups Have Office Politics, Too

    Entrepreneurship Digital Article
    • David Frankel
    And it’s important to admit it up front.
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    • June 09, 2014
  • Research: How Long Should a Founder Remain CEO?

    Innovation & Leadership Digital Article
    • Bradley Hendricks
    • Travis Howell
    • Christopher Bingham
    On average, their value-add tends to decline after an IPO.
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    • December 17, 2021
  • Is a Start-Up's Strength Becoming Its Weakness? (HBR Case Study)

    Strategy & Execution Magazine Article
    • Ramana Nanda
    • Liz Kind
    The creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering...
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    • November 01, 2015
  • Why Immigrant Entrepreneurs Are So Important to the U.S.

    Innovation & Entrepreneurship Video
    • Sari Pekkala Kerr
    • William R. Kerr
    Many of them are creating jobs.
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    • November 02, 2016
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
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    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
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    • June 01, 2021
  • Serious Materials

    Sales & Marketing Case Study
    • Thomas Steenburgh
    • Liz Kind
    11.95
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    Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category...
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    • January 18, 2011
  • Brandless: Disrupting Consumer Packaged Goods

    Sales & Marketing Case Study
    • Jill Avery
    11.95
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    Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious...
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    • November 16, 2017
  • MBA Entrepreneurs: Crowdfunding Wipebook (B) Year Two: Growth and Obstacles

    Innovation & Entrepreneurship Case Study
    • Brian King
    • Franck Bares
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    Supplement to case HEC143. The Wipebook case follows a start-up company over a two-year period. The company originated from a product idea proposed by...
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    • September 01, 2016
  • Better Place: The Electric Vehicle Renaissance

    Leadership & Managing People Case Study
    • Karan Girotra
    • Prash Pokala
    • Disha Gupta
    • Serguei Netessine
    11.95
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    This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model...
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    • March 29, 2011
  • Keweenaw Mountain Lodge: An Opportunity Worth Pursuing?

    Innovation & Entrepreneurship Case Study
    • Lisa Eshbach
    • Nancy M. Levenburg
    11.95
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    Anna and Jack Oleson, long-time owners of a bridal and formal wear shop in a small community in Michigan's Upper Peninsula (U.P.), are contemplating making...
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    • January 01, 2020
  • Akira Fukabori and Kevin Kajitani at avatarin (A)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
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    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
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    • June 01, 2021
  • Adeo Health Science: Turning a Product into a Brand

    Sales & Marketing Case Study
    • Elizabeth A. Keenan
    • Jill Avery
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    For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential...
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    • January 07, 2018
  • Is Yoox's Strategy a Little Farfetched?

    Strategy & Execution Case Study
    • Fabrizio Ferraro
    • Andrea Baldo
    • Isaac Sastre
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    In 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter...
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    • January 22, 2018
  • Domotec (B): 2000-2005

    Innovation & Entrepreneurship Case Study
    • Enrique Kramer
    • Luis Silva Domingo
    • Marcel Mordezki
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    Domotec was a small company devoted to home automation in Montevideo, Uruguay. Building automation involves a set of control and automation systems that...
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    • December 14, 2015
  • The Cash Flow Curve in Startups

    Innovation & Entrepreneurship Case Study
    • Stig Leschly
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    • January 09, 2020
  • UBits (B): Feed Your Skills

    Leadership & Managing People Case Study
    • Guo-Liang Frank Jiang
    • Lorianne Dueck
    • Johan Angulo
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    In June 2020, UBits faced the uncertainties of a global health crisis-the COVID-19 pandemic. The company had experienced several temporary setbacks, but...
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    • November 19, 2020
  • Instacart: Insta-success or Insta-failure? The Fight for Survival

    Leadership & Managing People Case Study
    • Fariss-Terry Mousa
    • Sarah Dodson
    11.95
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    Maplebear Inc. - operating as Instacart - was a leader in the online grocery delivery service market. It was founded in 2012 by a former Amazon.com Inc....
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    • August 19, 2021
  • Swoop: Consolidating the Group Transportation Industry

    Innovation & Entrepreneurship Case Study
    • Susan S. Harmeling
    11.95
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    The case describes challenges and possible responses for Swoop, a group transportation platform that started as a tiny operation and became a growing...
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    • October 31, 2020
  • Packet Design

    Innovation & Entrepreneurship Case Study
    • Chuck Holloway
    • John P. Morgridge
    • Katherine Rudolph-Bose
    11.95
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    The Packet Design case looks at successful serial entrepreneur Judy Estrin and her efforts to build a technology incubator immediately before the Internet...
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    • May 14, 2007
  • Tensions at SearchLight Cures

    Innovation & Entrepreneurship Case Study
    • Laura Huang
    • Sarah Mehta
    11.95
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    This general experience case tells the story of SearchLight Cures, a fictional biotechnology startup. Having discovered a new therapy for a rare disease,...
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    • March 17, 2022
  • DoubleDutch

    Innovation & Entrepreneurship Case Study
    • Frank V. Cespedes
    • Matthew Preble
    11.95
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    Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's...
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    • November 18, 2014
  • Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

    Innovation & Entrepreneurship Case Study
    • Thomas R. Eisenmann
    • Allison M. Ciechanover
    • George Gonzalez
    11.95
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    An examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.
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    • September 27, 2019
  • Farm to School of Park County: A Journey from Program to Nonprofit (A)

    Innovation & Entrepreneurship Case Study
    • Karen L Cates
    • Liz Livingston Howard
    11.95
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    This case series describes the startup of Farm to School of Park County, an emerging nonprofit organization in the US state of Montana. Case (A) describes...
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    • January 10, 2019
  • DayTwo: Going to Market with Gut Microbiome (Abridged)

    Management Case Study
    • Ayelet Israeli
    11.95
    View Details
    DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations...
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    • July 21, 2023
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Serious Materials

    Sales & Marketing Case Study
    • Thomas Steenburgh
    • Liz Kind
    11.95
    View Details
    Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category...
    • Save
    • Share
    • January 18, 2011
  • Brandless: Disrupting Consumer Packaged Goods

    Sales & Marketing Case Study
    • Jill Avery
    11.95
    View Details
    Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious...
    • Save
    • Share
    • November 16, 2017
  • Why Start-Ups Replace Early Employees (and How to Keep Your Job)

    Entrepreneurship Digital Article
    • N. Taylor Thompson
    Two factors determine who’s at risk.
    • Save
    • Share
    • September 18, 2014
  • MBA Entrepreneurs: Crowdfunding Wipebook (B) Year Two: Growth and Obstacles

    Innovation & Entrepreneurship Case Study
    • Brian King
    • Franck Bares
    5.00
    View Details
    Supplement to case HEC143. The Wipebook case follows a start-up company over a two-year period. The company originated from a product idea proposed by...
    • Save
    • Share
    • September 01, 2016
  • Better Place: The Electric Vehicle Renaissance

    Leadership & Managing People Case Study
    • Karan Girotra
    • Prash Pokala
    • Disha Gupta
    • Serguei Netessine
    11.95
    View Details
    This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model...
    • Save
    • Share
    • March 29, 2011
  • Keweenaw Mountain Lodge: An Opportunity Worth Pursuing?

    Innovation & Entrepreneurship Case Study
    • Lisa Eshbach
    • Nancy M. Levenburg
    11.95
    View Details
    Anna and Jack Oleson, long-time owners of a bridal and formal wear shop in a small community in Michigan's Upper Peninsula (U.P.), are contemplating making...
    • Save
    • Share
    • January 01, 2020
  • How Entrepreneurs Can Overcome Their Fear of Talking to Strangers

    Innovation & Leadership Advice
    • Kuzeyhan Ozdemir
    • Irina Cozma
    Startup founders need to network with customers, investors, and other stakeholders.
    • Save
    • Share
    • September 20, 2023
  • Akira Fukabori and Kevin Kajitani at avatarin (A)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Five Ways to Innovate Faster

    Innovation & Leadership Digital Article
    • Scott D. Anthony
    • Scott Anthony
    To accelerate your search for a viable new growth model, start with the two-pizza rule.
    • Save
    • Share
    • Buy Copies
    • July 30, 2013

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