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Apple, Spotify, and the Battle over Freemium
Finance & Accounting Digital ArticleWhat's at stake for the future of the music industry. -
Why Frat Boys Make Lousy Change Agents
Leadership & Managing People Digital ArticleI have spent most of my career chronicling the power of business at its best and highlighting strategies for making positive change in difficult situations.... -
Make Information Services Pay Its Way
Organizational restructuring Magazine ArticleIt’s no secret that companies can use information technology as a key to competitive advantage. But the computer key can’t unlock the competitive door if information services (IS) functions—or rather malfunctions—as it does today in many companies. Top managers routinely rate their computer departments dead last among staff functions. Not only is IS slow and […] -
Competing Against Free
Business models Magazine ArticleFree offerings are rapidly spreading beyond online markets to the physical world. Here’s how incumbents can fight back. -
Why Spotify Will Kill iTunes
Innovation & Entrepreneurship Digital ArticleFor another look at the Spotify launch, see "Why I'm Not Going Near Spotify (and Why You Shouldn't Either)." iTunes as we know it is over. It is walking,... -
Making Sense of Owned Media
Sales & Marketing Digital ArticleAre you in control of your content experience? -
How Northern Telecom Competes on Time
Competitive strategy Magazine ArticleIn the past three years, we at Northern Telecom Inc. have thrown away many of our internal reporting systems and radically changed our systems for tracking manufacturing, procurement, and customer service. We’ve never been afraid of change, but we don’t believe in change for its own sake either. We’ve given up many of our old […] -
Learning from Losing a Customer
Sales and marketing Magazine ArticleThis is a story of how a small, young company lost a very important order, recovered, and became much stronger and more competitive by learning about market positioning. The lessons learned proved so valuable that, when all was said and done, the company concluded that losing the big order was the best thing that had […] -
Match Your Innovation Strategy to Your Innovation Ecosystem
Innovation Magazine ArticleSuccessful innovation requires tracking your partners and potential adopters as closely as you track your own development process. -
OTT Video Is Creating Cord-Extenders, Not Cord-Cutters
Technology & Operations Digital ArticleThe TV industry doesn't need to fear HBO Now or Netflix. -
No Monopoly on Innovation
Managing people Magazine ArticleFifty years ago, when the American Telephone and Telegraph Company still held a monopoly on U.S. phone service, the first minute of a toll call could easily cost a dollar—the equivalent of about $5 today. But a few pennies of that 1950s dollar supported research and development efforts at Bell Telephone Laboratories and at AT&T’s […] -
Manage Your Human Sigma
Organizational Development Magazine ArticleIf sales and service organizations are to improve, they must learn to measure and manage the quality of the employee-customer encounter. Quality improvement... -
Singapore Invests in the Nation-Corporation
International business Magazine ArticleA small island-city located at the tip of the Malay peninsula is the site of an astonishing economic and technological achievement. Singapore not only embodies what is already perhaps the most technologically advanced environment in the world but is also poised to become the world’s first fully networked society—one in which all homes, schools, businesses, […] -
Managing Middlescence
Career transitions Magazine ArticleMidcareer employees and managers, who should be at their peak of productivity, are the most disaffected segment of the workforce. Companies need to find ways to rekindle the fires of this vast, neglected group of people—or risk losing them altogether. -
Apple’s Shrinking Impact in the Smartphone Industry
Disruptive innovation Digital ArticleHow a market creator became a market follower. -
How Comcast Sets Its Customer Service Reps Up to Fail
Customer service Digital ArticleAnd why it’s “reprehensible,” for both employees and customers. -
The New York Times Is Dead Wrong
Global Business Digital ArticleAs a public speaker, I'm always looking for ways to engage my audience. One old trick - which I never use, precisely because it is so old - is to challenge... -
Real New Economy
Technology & Operations Magazine ArticleDuring the soar-and-swoon days of the late 1990s, many people believed that information technology, and the Internet in particular, were "changing everything"... -
Your Loyalty Program Is Betraying You
Sales & Marketing Magazine ArticleEven as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained...
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Omnitel Pronto Italia
Sales & Marketing Case Study11.95View Details Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian... -
Esser & Ackermann at Mannesmann
Finance & Accounting Case Study11.95View Details -
Iridium LLC
Finance & Accounting Case Study11.95View Details This case involves part of a module on financing large projects in the elective curriculum course entitled "Large-Scale Investment." It is set in August... -
Network Associates: Securing the Internet
Global Business Case Study11.95View Details Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would... -
Alcatel Access Systems Division (B): Building for the Future
Sales & Marketing Case Study5.00View Details Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation,... -
PCCW now
Strategy & Execution Case Study11.95View Details In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched... -
Zoom: The Challenge of Scaling with COVID-19 on the Horizon (A)
Leadership & Managing People Case Study11.95View Details In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were only beginning to understand the potential... -
Media Planning for Pfeifer's Fine Olive Oil
Sales & Marketing Case Study11.95View Details Pfeifer's Fine Olive Oil was formulated and positioned to serve as a heart-healthy, but slightly more expensive substitute for butter and margarine in... -
British Telecommunications, PLC
Finance & Accounting Case Study11.95View Details Presents a description of international equity markets, including comparisons of the U.S., Japanese, and British markets and recent trends toward deregulation... -
Transforming Verizon: A Platform for Change
Leadership & Managing People Case Study11.95View Details A new CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before... -
Restaurant Promotions in 2015
Technology & Operations Case Study11.95View Details A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com,... -
Ponce de Leon: Confidential Instructions for Poppie Santoni, Director
Leadership & Managing People Case Study8.95View Details Ponce de Leon (POL) is a four-party negotiation exercise in which a film studio is trying to sign a major actress to star in an upcoming movie. The negotiation... -
BCPC Internet Strategy Team: Chris Berkowitz
Strategy & Execution Case Study5.00View Details Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. -
Joyus - Building an Organizational Structure for Scale
Strategy & Execution Case Study11.95View Details Joyus is a growing online video shopping marketplace specializing in women's health, beauty and fashion products. After three years of operations and... -
Salem Telephone Co.
Finance & Accounting Case Study11.95View Details A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or... -
Greenpeace's Unfriend Coal Campaign and Facebook
Strategy & Execution Case Study11.95View Details Facebook's director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace.... -
Erik Peterson (B)
Organizational Development Case Study5.00View Details This one-paragraph case adds to the data presented in the (A) case. A redisguised version of an earlier case. -
MobiVi: Establishing Credit Lending, Micro Donations, and Allied Services in Vietnam Using Telecom Technologies
Leadership & Managing People Case Study11.95View Details In 1984, Trung Dung fled political persecution in Vietnam, the country of his birth, to arrive in the United States as a refugee with only $2 in his pocket.... -
Motorola, Inc.: Bandit Pager Project (Abridged)
Technology & Operations Case Study11.95View Details Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful;...
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Omnitel Pronto Italia
Sales & Marketing Case Study11.95View Details Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian... -
Esser & Ackermann at Mannesmann
Finance & Accounting Case Study11.95View Details -
Iridium LLC
Finance & Accounting Case Study11.95View Details This case involves part of a module on financing large projects in the elective curriculum course entitled "Large-Scale Investment." It is set in August... -
Network Associates: Securing the Internet
Global Business Case Study11.95View Details Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would... -
Alcatel Access Systems Division (B): Building for the Future
Sales & Marketing Case Study5.00View Details Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation,... -
PCCW now
Strategy & Execution Case Study11.95View Details In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched... -
Zoom: The Challenge of Scaling with COVID-19 on the Horizon (A)
Leadership & Managing People Case Study11.95View Details In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were only beginning to understand the potential... -
Media Planning for Pfeifer's Fine Olive Oil
Sales & Marketing Case Study11.95View Details Pfeifer's Fine Olive Oil was formulated and positioned to serve as a heart-healthy, but slightly more expensive substitute for butter and margarine in... -
British Telecommunications, PLC
Finance & Accounting Case Study11.95View Details Presents a description of international equity markets, including comparisons of the U.S., Japanese, and British markets and recent trends toward deregulation... -
Transforming Verizon: A Platform for Change
Leadership & Managing People Case Study11.95View Details A new CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before...