The New Path to Customer Engagement: Real-time Analytics

The New Path to Customer Engagement: Real-time Analytics 
The telecommunications industry has never before faced so many challenges — or so many opportunities. Even in the midst of almost unbelievable global penetration of mobile technology, telcos face unprecedented competitive pressure. For example, the increasing use of prepaid and short-term contracts for cellphone users worldwide, along with free Internet phone services, mean telcos are in constant danger of losing customers to churn. One company’s churn, of course, is another company’s growth. But with mobile penetration nearing saturation, how can telcos position themselves to thrive? Increasingly, the answer is knowing your customer as intimately as possible and providing them what they need with help from big data and analytics at the right time, place, and social context.