By now, we have all heard a great deal about marketing to Millennials. Where do they shop? The internet. What don’t they like? Being pitched to. How do we know what they do like? They tell their friends (and the world) on Instagram, Facebook, Twitter, Pinterest, Vine, and other platforms that many non-Millennials haven’t even heard of. If they don’t like a company’s product, or an experience they had, the whole world will know about it. Fast.
3 Ways Big Companies Are Connecting with Younger Consumers
Examples from MassMutual, Starwood Hotels, and Marriott.
October 26, 2015
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.