To Avoid DEI Backlash, Focus on Changing Systems — Not People

The enemy of well-intentioned DEI initiatives is backlash — and not just from people from privileged groups. Backlash from all directions is often due to DEI initiatives being framed as solutions to individual problems to be fixed rather than to correct for systemic issues at play in an organization. To reframe the conversation the author recommends five steps to implement in your DEI strategy: 1) Collect data to diagnose specific inequities in your organization, 2) communicate about initiatives using a systems-focused framing, 3) as change-making efforts begin, appeal to “fairness,” 4) clearly lay out expectations for change alongside resources and support, 5) sustain momentum by affirming effort and celebrating wins.