Web-based technologies

Can the Next Big Thing be chased down? Can coolness be hunted on purpose? That's the premise of a new book called Coolhunting: Chasing Down the Next Big...

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

And why your company can’t ignore it.

I saw an interesting news item (in a traditional news source, the Financial Times) last week. The Project for Excellence in Journalism released a study...

The best stay attuned to their customers’ signals in the social graph.

Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

Six ways technologies like ChatGPT could change how we work.

A second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness.

The most important strategic question facing executives today is how open to be. “How open should I be with customers?” “Should I allow my employees to access their social network sites at work?” “Should I open my product so that people can augment it or should I hold control close?” A recent Financial Times article […]

New technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed?

Listening more intelligently could reshape your strategy.

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Sometimes third-party sellers benefit, but sometimes they get crushed.

While social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there are still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, […]

TV without social will be as hard to remember as movies without sound.

I am speaking today at the FastForward conference in Orlando. I'm talking about analytics and how they relate to search, but I came early and caught Andy...

Privacy is available, but only if a critical mass of companies make the effort to protect it.

The problems with the company are ingrained in its business model.

A conversation with MIT professor Alex “Sandy” Pentland.

So much for making advertising more efficient and accountable.