“Scratch your own itch,” is one of the most influential aphorisms in entrepreneurship. It lies behind successful product companies like Apple, Dropbox, and Kickstarter, but it can also lead entrepreneurs predictably to failure.
When “Scratch Your Own Itch” Is Dangerous Advice for Entrepreneurs
Build products you wish existed, not better versions of your favorites.
May 19, 2014
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New!
HBR Learning
HBR Learning
Business Case Development Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Business Case Development. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make your next business case more compelling.