HBS Case Selections
Get the perspectives and context you need to solve your toughest work problems with these immersive sets of real-world scenarios from Harvard Business School.
Managing Your Organization
Managing Your Organization
The Rise of GenAI
Building strategies that incorporate fast-moving AI technologies is tablestakes for leaders today.
Curated:
April 30, 2024
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OpenAI: Idealism Meets Capitalism
How does a fast growing, high-profile company balance advancing AI technology with protecting humanity's interests?Published: January 05, 2024 -
Generative AI and the Future of Work
Generative AI is poised to reshape productivity, value creation, and labor markets. Is your company prepared?Published: December 22, 2023 -
Copilot(s): Generative AI at Microsoft and GitHub
Three years after Microsoft's acquisition of Github, the company has to decide how to publicly roll out a Gitub Copilot product that suggests code snippets to software developers.Published: November 16, 2023
Managing Your Organization
Innovation in Action
Being able to innovate and adapt to new competition and technology requires the right incentives, communication, and openness to change.
Curated:
October 11, 2023
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Innovation at Moog Inc.
Grapple with the challenges of how to motivate and incentivize employees to create commercially successful innovations.Published: March 15, 2022 -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
When a new leader takes over the Google Ads sales and innovation team, they must establish culture, process, metrics and more to drive innovation across a geographically dispersed team.Published: March 20, 2023 -
Juan Valdez: Innovation in Caffeination
Innovation happens at non-tech companies too. In this classic case from the early 2000s, Colombian coffee entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks.Published: February 22, 2013
Managing Your Organization
Competing in the Metaverse
Companies are facing an entirely new set of strategic questions when weighing opportunities in online virtual worlds.
Curated:
September 06, 2023
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UGG Steps into the Metaverse
Given the importance of how physical UGGs felt on wearers feet, how should the company think about selling its products in the metaverse?Published: November 18, 2022 -
Metaverse Wars
The term "metaverse" is a catch-all for the many expectations around online virtual worlds. But how quickly can companies really bring these experiences to customers - and what will the guardrails be?Published: March 24, 2023 -
Roblox: Virtual Commerce in the Metaverse
Roblox is seen as a major metaverse testing ground - and the company has to consider what kinds of partnerships and experiences will keep revenue growth on track.Published: February 15, 2023
Managing Your Organization
Putting AI to Work
AI-fueled tools are firmly in the hands of consumers - and companies need to be ready to ask the right questions to adapt.
Curated:
May 16, 2023
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Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models
When it comes to AI ethics and countering bias, where does the responsibility lie?Published: May 09, 2022 -
Hugging Face: Serving AI on a Platform
An open-source AI model company considers three priorities: Platform development, supporting the open-source community, and pursuing cutting-edge scientific research.Published: November 04, 2022 -
SmartOne: Building an AI Data Business
The data labeling company contemplates different options for growth and where it fits in the AI value chain.Published: October 01, 2021
Managing Your Organization
The Economics of Uncertainty
Lessons learned from companies navigating complex economic times.
Curated:
March 01, 2023
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Honeywell and the Great Recession (A)
After staging a turnaround, Honeywell had to contend with the Great Recession.Published: October 28, 2014 -
Target: Responding to the Recession
How a retailer responded to competition during an economic downturn.Published: March 12, 2010 -
MC Tool
Leaders at a manufacturing company must decide whether to stay the course in the face of a recession.Published: July 15, 2012 -
Hometown Foods: Changing Price Amid Inflation
How leaders at a food manufacturing company made pricing decisions in unprecedented times.Published: March 16, 2022
Managing Your Organization
Tesla and Elon Musk
How the company and its lightning rod CEO balance risk and opportunity.
Curated:
May 03, 2022
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Elon Musk's Big Bets
The story of Tesla's and Elon Musk's big initiatives, from SolarCity to SpaceX.Published: November 21, 2016 -
Elon Musk: Balancing Purpose and Risk
Tesla's founding CEO contemplates the place of personal purpose versus financial risk and reward when facing critical funding decisions.Published: October 19, 2016 -
Tesla's CEO Compensation Plan
Tesla's notable compensation plan for Elon Musk depends heavily on the company's performance and hinges on high risk--and high potential for reward--for the CEO.Published: April 20, 2018
Managing Your Organization
Doing Business in China
How to navigate building a business in one of the world's largest economies amidst tariffs, regulations, and dynamic political challenges.
Curated:
January 12, 2022
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Tencent
The story of the country's biggest online game company shows why execution is more important than ideas when it comes to staying ahead of the competition in China.Published: September 13, 2017 -
China Rapid Finance: The Collapse of China's P2P Lending Industry
How rapid growth can spook Chinese regulators into shutting down an industry.Published: February 09, 2021 -
Forbidden City: Launching a Craft Beer in China
Leaders at an international beer company must decide the best approach for expanding into China.Published: March 26, 2020
Managing Your Organization
Running Better Business Experiments
How companies can learn more, faster.
Curated:
October 22, 2021
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Booking.com
How the world's leading online travel accommodation platform has put experimentation at the heart of how it designs experiences for its customers and partners.Published: October 15, 2018 -
Innovation at Uber: The Launch of Express POOL
How the ride-sharing company is structured for innovation, experimentation, and data analysis.Published: October 01, 2018 -
Racial Discrimination on Airbnb (A)
How even robust experimentation can leave product creators with blind spots.Published: March 05, 2020
Managing Your Organization
Building a Future Workforce
How companies are transforming their talent and creating organizations that are more digital, more diverse, and more agile.
Curated:
December 04, 2020
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Unilever's Response to the Future of Work
How one of the world's largest consumer goods companies is reskilling its workforce, adopting flexible work practices, and accelerating its pace of change.Published: April 07, 2020 -
AT&T, Retraining, and the Workforce of Tomorrow
Who bears the burdens of closing the digital skills gap for 100,000 employees?Published: July 09, 2019 -
Leading Change in Talent at L'Oreal
How a tight-knit organization is building a culture that's both cohesive and inclusive.Published: February 27, 2020
Managing Your Organization
Black Business Leaders
Case studies featuring Black protagonists.
Curated:
August 03, 2020
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Oprah!
How the media mogul found her voice of truth.Published: March 08, 2005 -
Eve Hall: The African American Investment Fund in Milwaukee
The newly appointed leader of Wisconsin's African American chamber of commerce seeks to revitalize the state's minority-owned small businesses.Published: February 02, 2017 -
United Housing - Otis Gates
The cofounder of a successful entrepreneurial venture must calculate the value of his business's social mission as he prepares to sell.Published: January 03, 2017
Managing Your Organization
Leading in a Time of Crisis
How companies and governments have responded to major disasters.
Curated:
April 01, 2020
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The Home Depot: Leadership in Crisis Management
How disasters can disrupt operations and also provide an opportunity for a company to fulfill its mission.Published: March 02, 2009 -
The Great East Japan Earthquake (B): Fast Retailing Group's Response
How a retailer responded to an unfolding tragedy.Published: November 08, 2012 -
Insurer of Last Resort?: The Federal Financial Response to September 11
Controversy over the government's economic response to the attacks.Published: March 26, 2003
Managing Your Organization
Extending Your Brand
You have an iconic product line. How can you expand your offering into new markets without undermining your brand uniqueness?
Curated:
July 03, 2019
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Under Armour
How can the performance apparel company move into unfamiliar market segments--without losing touch with athletes?Published: January 09, 2018 -
Longchamp
How does the company's iconic, affordable nylon handbag fit into its portfolio of luxury leather goods?Published: June 15, 2016 -
Hunley, Inc.: Casting for Growth
In this fictionalized story based on real companies, leaders consider a high-priced versus a low-cost addition to their product line.Published: September 20, 2018
Managing Your Organization
Blockchain
How can companies begin to work with this emerging technology?
Curated:
January 07, 2019
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Bitfury: Blockchain for Government
An introduction to Bitcoin and Blockchain--and what it might mean for governments.Published: October 16, 2017 -
Deutsche Bank: Pursuing Blockchain Opportunities (A)
How the financial giant is organizing to experiment with this new technology.Published: April 11, 2017 -
Maersk: Betting on Blockchain
How one company is launching a joint venture to bring Blockchain efficiencies to its entire supply chain and industry.Published: April 03, 2018
Managing Your Organization
Entering Developing Markets
Understand what should stay the same and what needs to change, and what information you need to decide.
Curated:
January 07, 2019
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Yum! Brands
A templated plan for moving into new markets.Published: May 31, 2012 -
Bharti Airtel in Africa
Overcoming unexpected obstacles on a new continent.Published: April 10, 2012 -
Li & Fung 2012
Changing the model to not just source from but also *sell to* emerging economies.Published: January 18, 2012
Managing Your Organization
Managing a Social Media Crisis
When fans go rogue online, do you contain the viral threat or take advantage of the opportunity to gain more followers?
Curated:
January 07, 2019
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Sony and the JK Wedding Dance
Encourage a viral following--or protect valuable IP assets?Published: December 22, 2009 -
United Breaks Guitars
When a company's mistake goes public.Published: January 06, 2010 -
David Dao on United Airlines
Questionable ethics on board become a reputational disaster online.Published: May 23, 2017 - Bonus Material
Marketing Reading: Digital Marketing
Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading...Published: September 11, 2015
Managing Your Organization
Developing a Social Strategy
Integrating online communities and physical products.
Curated:
January 07, 2019
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Social Strategy at Nike
The development of Nike+ and beyond: connecting the physical world of sport with the social element of digital.Published: April 17, 2012 -
The Tate's Digital Transformation
Moving the museum's mission online.Published: April 07, 2014 -
Social Strategy at American Express
Helping customers help each other.Published: April 12, 2012
Managing Your Organization
M&A Making the Decision
Considerations before the deal closes.
Curated:
January 07, 2019
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Mellon Financial and The Bank of New York
Building the rationale for a merger in a rapidly consolidating industry.Published: February 29, 2008 -
The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?
Exploring an acquisition as a way to maintain an innovative partnership.Published: March 02, 2009 -
Dow's Bid for Rohm and Haas
When external events get in the way of a carefully planned acquisition--at the last minute.Published: November 16, 2010 - Bonus Material
Finance Reading: The Mergers and Acquisitions Process
An introduction to the structure and process of mergers and acquisitions transactions.Published: June 22, 2017
Managing Your Organization
Protecting Consumer Privacy
Companies that rely on vast troves of personal data must ask tough questions to keep it private and safe.
Curated:
May 02, 2019
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Apple: Privacy vs. Safety? (A)
When customer privacy and law enforcement needs collide (and a company is caught in the middle).Published: March 28, 2016 -
Sidewalk Labs: Privacy in a City Built from the Internet Up
Harnessing data can transform cities, but how can you collect that data while maintaining citizens' privacy and trust?Published: October 18, 2018 -
Data Breach at Equifax
The causes behind the 2017 breach, and the company's response.Published: October 21, 2017
Managing Your Organization
Apple Inc
The storied history of the "most creative company in the world."
Curated:
January 07, 2019
Managing Your Organization
Leading Change as a Middle Manager
Exerting influence with only some direct authority.
Curated:
July 05, 2018
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Iz-Lynn Chan at Far East Organization (Abridged)
...Published: December 02, 2014 -
Barbara Norris: Leading Change in the General Surgery Unit
Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts...Published: March 13, 2009 -
Adobe Systems: Working Towards a "Suite" Release (A)
The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite...Published: September 24, 2008
Managing Your Organization
Buying a Small Business
You can buy a small business and run it as CEO.
Curated:
January 07, 2019
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Home Nursing of North Carolina
A self-funded search, including sourcing, filtering, and structuring the purchase.Published: June 29, 2012 -
Castronics, LLC
Buying, running, and selling a small business.Published: September 19, 2012 -
Gemini Investors
The context of investing in small- and mid-size businesses.Published: February 15, 2011
Managing Your Organization
Pricing Strategy
Understanding tiers, discounting, and the power of free.
Curated:
October 04, 2019
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Angie's List: Ratings Pioneer Turns 20
The home improvement review site considers whether to offer a free tier of its services.Published: September 03, 2016 -
Basecamp: Pricing
Running tests to find the most optimal pricing policy for the productivity and project management site.Published: November 01, 2016 -
J.C. Penney's "Fair and Square" Pricing Strategy
A risky change in pricing strategy at one of America's first department stores.Published: September 21, 2012 -
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Reverting back to the old pricing strategy--but not quite.Published: January 02, 2014
Managing Your Organization
Artificial Intelligence
The Artificial Intelligence (AI) revolution is already reshaping business and society.
Curated:
January 24, 2020
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Osaro: Picking the best path
Osaro considers deep reinforcement learning to allow robots to be applied in a wide range of new applications.Published: July 02, 2019 -
HubSpot and Motion AI: Chatbot-Enabled CRM
HubSpot develops best practices for the use of chatbots for CRM.Published: February 12, 2018 -
GROW: Using Artificial Intelligence to Screen Human Intelligence
An international CEO considers the ways the "big data" he is collecting is being used.Published: August 25, 2017
Managing Your Organization
Running Better Business Experiments
How companies can learn more, faster.
Curated:
October 29, 2021
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Booking.com
How the world's leading online travel accommodation platform has put experimentation at the heart of how it designs experiences for its customers and partners.Published: October 15, 2018
Managing Your Organization
The Future of Remote Work
Lessons learned from companies navigating remote and hybrid work.
Curated:
July 01, 2021
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GitLab and the Future of All-Remote Work (A)
A profile of one of the world's largest fully remote companies.Published: April 02, 2020 -
TCS: From Physical Offices to Borderless Work
How global multinational Tata Consultancy Services developed their hybrid work model.Published: January 07, 2021 -
Creating a virtual internship at Goldman Sachs
How the global financial services firm redesigned its marquee internship program for a remote summer--and which aspects worked best.Published: November 06, 2020
Managing Your Organization
Transformation and Turnaround
Reinventing a company headed in the wrong direction.
Curated:
September 25, 2019
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LEGO
The toy brick business's three-step return to growth.Published: July 07, 2012 -
Starbucks Coffee Company: Transformation and Renewal
Putting the iconic coffee company back on track for growth.Published: June 02, 2014 -
JCPenney: Back in Business
How the once-declining retailer adapted to shifts in consumer tastes and expectations.Published: October 21, 2016
Managing Your Team
Managing Your Team
Managing Global Teams
Miscommunication and inefficiency plague dispersed teams. How can you achieve high performance as the leader of a team that is scattered across the globe?
Curated:
January 07, 2019
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Arup: Building the Water Cube
A multidisciplinary, cross-company, international team crafts a winning design for the Beijing Olympics.Published: February 18, 2010 -
(Re)Building a Global Team: Tariq Khan at Tek
Defining the challenges of working across cultural boundaries.Published: December 19, 2013 -
Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
Understanding the tensions in a team spread across the globe.Published: July 03, 2008 - Bonus Material
Organizational Behavior Reading: Leading Global Teams
An introduction to the complex collaboration involved in leading a geographically dispersed team.Published: June 30, 2018
Managing Your Team
Managing Difficult Employees
When personalities get in the way.
Curated:
January 07, 2019
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Ron Ventura at Mitchell Memorial Hospital
A gruff style gets in the way of team unity and performance.Published: June 28, 2013 -
Anthony Starks at InSiL Therapeutics (A)
When technical excellence isn't enough.Published: November 09, 2016 -
Wolfgang Keller at Konigsbrau-TAK (A)
Getting to the root cause of a clash in management styles.Published: December 15, 1997
Managing Your Team
Learning from Failure
The best teams and organizations don't just recover from setbacks; they purposefully learn from them to better serve their customers.
Curated:
February 26, 2021
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The 2010 Chilean Mining Rescue (A)
How a crisis-solving team learned from repeated failures to achieve dramatic success while the world watched.Published: November 01, 2011 -
IDEO: Human-Centered Service Design
World-renowned design firm IDEO's process for iterating on offerings with their customers, in action.Published: October 03, 2014 -
Supercell
How--and why--a game design firm has built a culture that celebrates failure with champagne.Published: October 17, 2016
Building Skills
Building Skills
Calculating the Cost of Capital
Identifying inputs and overcoming practical problems.
Curated:
January 07, 2019
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Midland Energy Resources, Inc.: Cost of Capital
Calculating the weighted average cost of capital (WACC) as part of a company's annual budgeting process.Published: June 19, 2009 -
Globalizing the Cost of Capital and Capital Budgeting at AES
Creating a practical new method of defining the cost of capital for a firm's poorly integrated international capital markets.Published: December 12, 2003 -
Cost of Capital at Ameritrade
Estimating cost of capital for large marketing and technology investments at a debt-financed brokerage firm.Published: October 31, 2000 - Bonus Material
Finance Reading: Cost of Capital
An introduction to practical problems encountered when estimating and applying the cost of capital in a DCF valuation.Published: May 04, 2017
Building Skills
Working with Venture Capitalists
Understanding the context--and the questions to ask.
Curated:
January 07, 2019
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Circles: Series D Financing
Early financing successes and challenges raising a D round.Published: November 20, 2002 -
WebTracker
Thinking through the questions to ask when considering a VC partner.Published: February 18, 2015 -
Andreessen Horowitz
Understanding the VC industry and the emergence of one of its key players.Published: January 30, 2014 - Bonus Material
Entrepreneurship Reading: Partnering with Venture Capitalists
An introduction to the venture capital industry in the United States.Published: March 02, 2015
Managing Yourself
Managing Yourself
Authentic Leadership
Great leaders are shaped by their unique personal stories--strengths, challenges, and all.
Curated:
January 07, 2019
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Oprah!
How the media mogul found her voice of truth.Published: March 08, 2005 -
David Neeleman: Flight Path of a Servant Leader (A)
JetBlue's CEO navigates a crisis with his humanity on display.Published: November 10, 2008 -
Coach Hurley at St. Anthony High School
A legendary local athletic coach stays true to his roots--and his mission.Published: March 13, 2013
Managing Yourself
Balancing Childcare and Work
Negotiating leave policies, flexible work, and maintaining work-life balance is tricky for both employees and organizations.
Curated:
January 07, 2019
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Shapiro Global
Considering alternative work arrangements.Published: August 04, 2006 -
Kathryn McNeil (A)
A single parent in a high-pressure environment.Published: February 10, 1994 -
Carol Fishman Cohen: Professional Career Reentry (A)
Returning to work after taking time off for family.Published: May 14, 2003
Managing Yourself
Maintaining Work-Life Balance
Career decisions are about more than just your career.
Curated:
January 07, 2019
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Alex Montana at ESH Manufacturing Co.
The offer of a promotion prompts tough thinking.Published: June 30, 2005 -
Michelle Levene (A)
Starting a family as a rising professional star.Published: February 15, 2006 -
John and Andrea Rice: Entrepreneurship and Life
A business, a marriage, and a family intertwined.Published: December 03, 2007
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