Navigation Menu
Harvard Business Review Home
Subscribe Cart Sign In
Account Menu
Account Menu
Hi,
 Guest
Search Menu
Close menu
CLEAR
  • SUGGESTED TOPICS
Explore HBR
  • Latest
  • The Magazine
  • Ascend
  • Podcasts
  • Store
  • Webinars
  • Newsletters
Popular Topics
  • Managing Yourself
  • Leadership
  • Strategy
  • Managing Teams
  • Gender
  • Innovation
  • Work-life Balance
  • All Topics
For Subscribers
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Subscribe
My Account
  • My Library
  • Topic Feeds
  • Orders
  • Account Settings
  • Email Preferences
  • Log Out
  • Sign In
Subscribe Latest Podcasts The Magazine Ascend Store Webinars Newsletters All Topics The Big Idea Data & Visuals Reading Lists Case Selections HBR Learning My Library Account Settings Log Out Sign In

Your Cart

Your Shopping Cart is empty.
Visit Our Store
Guest User
Subscriber
My Library Topic Feeds Orders Account Settings Email Preferences Log Out
Reading List
Reading Lists

Innovation

Follow this topic
Following
Related Topics:
  • Business and society
  • Business management
  • Economics
  • Entrepreneurship
  • Finance and investing
See All Topics
Latest
Latest Popular From the Store For You
  • What Does Building a Fair AI Really Entail?

    Innovation & Leadership Digital Article
    • David De Cremer
    Human systems are just as important as tech.
    • Save
    • Share
    • Buy Copies
    • September 03, 2020
  • Oslo Innovation Clinic Offers Treatment for Ideas

    Innovation Digital Article
    • Gaurav Bhalla
    The first-of-its-kind Clinic of Innovation at Oslo University Hospital works a lot like an outpatient health clinic, but treats ideas rather than patients. Ideas walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. In addition to providing technical […]
    • Save
    • Share
    • August 18, 2010
  • A User's Guide to Open Strategy

    Strategy & Execution Digital Article
    • Christian Stadler
    • Julia Hautz
    • Kurt Matzler
    • Stephan Friedrich von den Eichen
    A framework for opening up your company's strategy process to outside participants without giving away your game plan.
    • Save
    • Share
    • Buy Copies
    • November 02, 2021
  • Use Language to Shape a Creative Culture

    Organizational Development Digital Article
    • Tom Kelley and David Kelley
    Lessons from IDEO.
    • Save
    • Share
    • Buy Copies
    • January 02, 2014
  • Tell Better Data Stories with Motion and Interactivity

    Design thinking Digital Article
    • Andrew DeVigal
    When it comes to making visualizations, time really is on your side.
    • Save
    • Share
    • April 10, 2013
  • What Ron Johnson Got Right

    Innovation Digital Article
    • Gardiner Morse
    The ousted J.C. Penney chief understood the importance of intuition.
    • Save
    • Share
    • April 11, 2013
  • What Customers Want from the Collaborative Economy

    Innovation Digital Article
    • Alexandra Samuel
    And why your company can’t ignore it.
    • Save
    • Share
    • October 08, 2015
  • How to Push Your Team to Take Risks and Experiment

    Experimentation Digital Article
    • Sara Critchfield
    Normalize failure. No, really: Do it.
    • Save
    • Share
    • March 09, 2017
  • HBS Professor Linda Hill Says Leaders Must Engage with Emotions as Never Before

    Global Business Digital Article
    • Linda A. Hill
    • Adi Ignatius
    Skills leaders need today from the professor who wrote the book on leadership.
    • Save
    • Share
    • Buy Copies
    • March 11, 2022
  • With Innovation, You Don’t Get Points for Difficulty

    Innovation Digital Article
    • Scott D. Anthony
    Someone in India recently asked me what I thought about an innovation strategy featuring a heavy dose of “imitation.” My response was, “Innovation isn’t Olympic diving.” What did I mean? An individual diver’s scores for an event are a factor of two things: how well they execute their dive, and the “degree of difficulty” of […]
    • Save
    • Share
    • August 19, 2010
  • Design for Action

    Change management Magazine Article
    • Tim Brown
    • Roger L. Martin
    How to use design thinking to make great things actually happen
    • Save
    • Share
    • From the September 2015 Issue
  • Learning the Fine Art of Global Collaboration

    Innovation & Entrepreneurship Magazine Article
    • Alan MacCormack
    • Theodore Forbath
    Companies that excel in managing partnerships for innovation put a great deal of effort into im-proving their ability to collaborate. Their plans address...
    • Save
    • Share
    • Buy Copies
    • From the January 2008 Issue
  • Why Companies Are Betting Against Big Ideas

    Innovation Digital Article
    • David Aaker
    When given a choice between getting $1,000 with certainty, or having a 50% chance of getting $2,500, most people will choose the certain $1,000 — even though the expected value (the average value over repeated trials) of the uncertain option is $1,250. Most people would reject a gamble where they would gain $100 if a […]
    • Save
    • Share
    • February 29, 2012
  • Commoditized Technology and Commoditized Results

    Innovation Digital Article
    • John Sviokla
    Alan Kay was one of the dozen or so scientists who invented the personal computer. Alan and the other pioneers like Doug Englebart, were not aiming to create a new generic technology with the PC but rather their goal was to create tools to augment human intelligence individually and collectively. By studying the long journey […]
    • Save
    • Share
    • June 09, 2008
  • The Customer-Centered Innovation Map

    Innovation Magazine Article
    • Lance A. Bettencourt
    • Anthony W. Ulwick
    By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services.
    • Save
    • Share
    • From the May 2008 Issue
  • Don't Ask for New Ideas If You're Not Ready to Act on Them

    Innovation & Leadership Digital Article
    • Ron Ashkenas
    Without a clear process, people get discouraged.
    • Save
    • Share
    • Buy Copies
    • February 02, 2015
  • Design Thinking Comes of Age

    Customer experience Magazine Article
    • Jon Kolko
    The approach, once used primarily in product design, is now infusing corporate culture.
    • Save
    • Share
    • From the September 2015 Issue
  • 3 Ways Big Companies Are Connecting with Younger Consumers

    Innovation Digital Article
    • Brad Power
    Examples from MassMutual, Starwood Hotels, and Marriott.
    • Save
    • Share
    • October 26, 2015
  • Advice on Running a Government Agency Like a Startup, from Someone Who's Tried It

    Innovation & Leadership Interview
    • Maureen Hoch
    Lessons from 18F, a U.S. government digital services office.
    • Save
    • Share
    • Buy Copies
    • April 12, 2017
  • What Holds Back Corporate Social Innovators

    Global Business Digital Article
    • Thijs Geradts
    • Ling Ling Phung
    • Maarten van Herpen
    And how to support them.
    • Save
    • Share
    • Buy Copies
    • June 20, 2019
  • Why Entrepreneurs Should Think Like Scientists

    Entrepreneurship Magazine Article
    Founders of start-ups who question and test their theories are more successful than their overly confident peers.
    • Save
    • Share
    • From the July–August 2024 Issue
  • The Middle Path to Innovation

    Innovation Magazine Article
    • Regina E. Herzlinger
    • Duke Rohlen
    • Ben Creo
    • Will Kynes
    Forget disruption and incrementalism. Here’s how to develop high-growth products in slow-growth companies.
    • Save
    • Share
    • From the July–August 2024 Issue
  • Firms Led by CEOs from Former U.S. Frontier Areas Are Awarded More Patents

    Entrepreneurship Magazine Article
    • Amy Meeker
    The qualities that were needed to succeed on the frontier are the same ones needed to drive corporate innovation.
    • Save
    • Share
    • From the July–August 2024 Issue
  • SPONSOR CONTENT FROM NVIDIA

    Video Quick Take: Balancing AI-Driven Innovation With Data Responsibility

    AI and machine learning Sponsor Content
    Sponsor Content from NVIDIA.
    • Save
    • Share
    • June 12, 2024
  • SPONSOR CONTENT WEBINAR FROM WORKDAY

    How Technology Can Help Drive DEI Success

    Diversity and inclusion Sponsor Content
    Sponsor content webinar from Workday.
    • Save
    • Share
    • May 23, 2024
  • Should Your Brand Hire a Virtual Influencer?

    Marketing Spotlight
    • Serim Hwang
    • Shunyuan Zhang
    • Xiao Liu
    • Kannan Srinivasan
    Relying on AI-generated personalities can be a low-risk, high-engagement strategy.
    • Save
    • Share
    • From the May–June 2024 Issue
  • Make Decisions with a VC Mindset

    Organizational decision making Magazine Article
    • Ilya A. Strebulaev
    • Alex Dang
    The key is to embrace risk, disagreement, and agility.
    • Save
    • Share
    • From the May–June 2024 Issue
  • Winning at Influencer Marketing

    Management Digital Article
    • Emily Hund
    • Ayelet Israeli
    • Jill Avery
    • Leonard A. Schlesinger
    • Matt Higgins
    • Serim Hwang
    • Shunyuan Zhang
    • Xiao Liu
    • Kannan Srinivasan
    • Kimberly A Whitler
    • Graham Twente
    Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,...
    • Save
    • Share
    • Buy Copies
    • May 01, 2024
  • Your Teams Should Drive AI Adoption — Not Senior Leadership

    Innovation Digital Article
    • Sowmyanarayan Sampath
    Many companies appoint a designated senior leader to find ways to integrate new tech — and that’s a mistake.
    • Save
    • Share
    • April 30, 2024
  • The 3-Stage Process That Makes Universities Prime Innovators

    Business and society Digital Article
    • Anne-Laure Fayard
    • Martina Mendola
    How these institutions carefully curate connections and relationships to take ideas from the drawing board into the marketplace.
    • Save
    • Share
    • April 19, 2024
  • Corporate Learning Is Boring — But It Doesn’t Have to Be

    Creativity Digital Article
    • Duncan Wardle
    Four lessons from Disney on infusing creativity into employee training.
    • Save
    • Share
    • April 05, 2024
  • A Growth Strategy that Creates and Protects Value

    Innovation Digital Article
    • David A. Hofmann
    • John J. Sumanth
    Four steps to build a continuous value creation cycle.
    • Save
    • Share
    • April 01, 2024
  • Why Playing It Safe Is the Riskiest Strategic Choice

    Strategy Digital Article
    • Steve Dennis
    “Timid transformation” doomed certain retailers. There’s a better approach.
    • Save
    • Share
    • March 28, 2024
  • The Challenges of Becoming a Less Hierarchical Company

    Organizational change Digital Article
    • Eric M. Anicich
    • Michael Y. Lee
    • Juan Pablo Sánchez Celi
    Lessons from one company on how to navigate the ups and downs of going flat.
    • Save
    • Share
    • March 21, 2024
  • Why Has the EV Market Stalled?

    Marketing Digital Article
    • Jeremy Korst
    If automakers want to boost sales, they must cater to a different set of interests and concerns.
    • Save
    • Share
    • March 21, 2024
  • GenAI Could Make Online Conversations More Civil

    Internal communication Digital Article
    • Chris Bail
    New research examines whether LLMs can teach people conflict-mediation techniques at scale.
    • Save
    • Share
    • March 20, 2024
  • Overcoming Common Challenges to Disruptive Innovation

    Disruptive innovation Digital Article
    • Ned Calder
    • Freddy Solis
    • Rob Bell
    How companies can improve their prospects for growth.
    • Save
    • Share
    • March 19, 2024
  • The Missing Link Between Strategy and Innovation

    Innovation Digital Article
    • David L. Rogers
    To drive growth, corporate innovation needs to connect to a clear set of strategic priorities and play to the company’s strengths.
    • Save
    • Share
    • March 18, 2024
  • Harnessing Imagination to Drive Innovation

    Innovation Digital Article
    • Martin Reeves
    • Adam Job
    Six steps to systematize creative thinking — and ultimately drive growth.
    • Save
    • Share
    • March 14, 2024
  • The Benefits of Innovation That Isn’t Disruptive

    Growth strategy Digital Article
    • W. Chan Kim
    • Renée Mauborgne
    • Mi Ji
    Finding entirely new opportunities for growth has four clear advantages.
    • Save
    • Share
    • March 11, 2024
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • Biogen, Inc.: rBeta Interferon Manufacturing Process Development

    Technology & Operations Case Study
    • Steven C. Wheelwright
    11.95
    View Details
    Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that...
    • Save
    • Share
    • January 29, 1996
  • Leading Transformation: How to Take Charge of Your Company's Future

    Leadership & Managing People Book
    • Nathan R. Furr
    • Kyle Nel
    • Thomas Zoega Ramsoy
    32.00
    View Details
    New Tools to Overcome the Human Barriers to Change. Leaders know that their job is to transform their organizations to keep pace with technology and an...
    • Save
    • Share
    • November 06, 2018
  • Explo Leisure Products

    Leadership & Managing People Case Study
    • Richard G. Hamermesh
    11.95
    View Details
    Tim Trowac and Dave Rahall, two former investment bankers, skillfully execute the leveraged buyout of a golf ball recycling company after working intensely...
    • Save
    • Share
    • November 24, 1998
  • TheLadders (B)

    Strategy & Execution Case Study
    • Benjamin Edelman
    5.00
    View Details
    Supplements the A case.
    • Save
    • Share
    • October 23, 2013
  • Anthony Starks at InSiL Therapeutics (B)

    Leadership & Managing People Case Study
    • Vicki L. Sato
    • Gary P. Pisano
    5.00
    View Details
    This case accompanies the (A) case from Anthony Starks's perspective.
    • Save
    • Share
    • November 09, 2016
  • Hiperbaric: B2B 2.0

    Sales & Marketing Case Study
    • Pablo Foncillas
    11.95
    View Details
    This case touches on the problems faced by a company, a global leader with a presence all over the world, dedicated to selling machinery at high prices...
    • Save
    • Share
    • January 10, 2013
  • Amil and the Health Care System in Brazil

    Strategy & Execution Case Study
    • Regina E. Herzlinger
    • Ricardo Reisen de Pinho
    11.95
    View Details
    Dr. Edson Bueno created Amil, Brazil's largest health insurer. Unlike many others, it is vertically integrated. Dr. Bueno has two opportunities for growth....
    • Save
    • Share
    • August 26, 2011
  • ExxonMobil: Business as Usual? (B)

    Finance & Accounting Case Study
    • George Serafeim
    • Shivaram Rajgopal
    • David Freiberg
    5.00
    View Details
    Supplement to case 117046. The case presents ExxonMobil's response to growing pressure to disclose how climate change will impact their business. This...
    • Save
    • Share
    • February 02, 2017
  • Hilti (A): Fleet Management?

    Leadership & Managing People Case Study
    • Ramon Casadesus-Masanell
    • Oliver Gassmann
    • Roman Sauer
    11.95
    View Details
    This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing...
    • Save
    • Share
    • August 17, 2017
  • From Imitation to Innovation: Zongshen Industrial Group (Abridged)

    Management Case Study
    • Willy Shih
    • Nancy Hua Dai
    11.95
    View Details
    Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its...
    • Save
    • Share
    • November 17, 2023
  • CMGI: Organizational and Market Innovation

    Finance & Accounting Case Study
    • Josh Lerner
    11.95
    View Details
    CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization,...
    • Save
    • Share
    • May 10, 2000
  • ATH Technologies (C)

    Strategy & Execution Case Study
    • Robert Simons
    • Jennifer Packard
    5.00
    View Details
    Supplements the (A) case. Designed as an in-class handout.
    • Save
    • Share
    • May 18, 2017
  • Crystal Lagoons: Fernando Fischmann's Journey to Invent the Perfect Lagoon

    Innovation & Entrepreneurship Case Study
    • Jay Rao
    • Fernando Gaete
    • Natalia Moncada
    11.95
    View Details
    Crystal Lagoons has developed a pioneering, innovative, and environmentally sustainable technology that has been patented worldwide, which allows crystal...
    • Save
    • Share
    • March 01, 2018
  • Spotify: Face the Music (Update 2021)

    Strategy & Execution Case Study
    • Govert Vroom
    • Isaac Sastre Boquet
    • Abhishek Deshmane
    11.95
    View Details
    By 2021, streaming had become "the" way to consume music, revitalizing an industry that was seeing double digit growth rates for the first time since...
    • Save
    • Share
    • October 01, 2021
  • Faurecia Digital Transformation (C)

    Technology & Operations Case Study
    • Carlos Cordon
    • Amit Kumar Singh
    • Yanik Cantieni
    • Marco Amici
    5.00
    View Details
    The case covers real time experiences of the people involved in digital transformation, capture the lessons learned and explain how Faurecia was able...
    • Save
    • Share
    • April 04, 2019
  • Alcatel Access Systems Division (B): Building for the Future

    Sales & Marketing Case Study
    • Rudi Bogaert
    • Paul Verdin
    • Arnoud De Meyer
    5.00
    View Details
    Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation,...
    • Save
    • Share
    • September 01, 2000
  • Dwayne 'The Rock' Johnson

    Sales & Marketing Case Study
    • Anita Elberse
    11.95
    View Details
    In June 2016, Dwayne 'The Rock' Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status-a...
    • Save
    • Share
    • October 24, 2016
  • Cambridge Technology Partners (B)

    Organizational Development Case Study
    • Teresa M. Amabile
    • Michael Beer
    • George P. Baker
    5.00
    View Details
    Supplements the (A) case.
    • Save
    • Share
    • July 17, 1995
  • Team Wikispeed: Developing Hardware the Software Way

    Innovation & Entrepreneurship Case Study
    • Martin Kupp
    • Linus Dahlander
    • Eric Morrow
    11.95
    View Details
    In 2008 Joe Justice saw the announcement for the Progressive Insurance X Prize-a $10 million prize aimed at the (im)possibility to build a 100 miles per...
    • Save
    • Share
    • November 08, 2013
  • What Does Building a Fair AI Really Entail?

    Innovation & Leadership Digital Article
    • David De Cremer
    Human systems are just as important as tech.
    • Save
    • Share
    • Buy Copies
    • September 03, 2020
  • Oslo Innovation Clinic Offers Treatment for Ideas

    Innovation Digital Article
    • Gaurav Bhalla
    The first-of-its-kind Clinic of Innovation at Oslo University Hospital works a lot like an outpatient health clinic, but treats ideas rather than patients. Ideas walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. In addition to providing technical […]
    • Save
    • Share
    • August 18, 2010
  • A User's Guide to Open Strategy

    Strategy & Execution Digital Article
    • Christian Stadler
    • Julia Hautz
    • Kurt Matzler
    • Stephan Friedrich von den Eichen
    A framework for opening up your company's strategy process to outside participants without giving away your game plan.
    • Save
    • Share
    • Buy Copies
    • November 02, 2021
  • Use Language to Shape a Creative Culture

    Organizational Development Digital Article
    • Tom Kelley and David Kelley
    Lessons from IDEO.
    • Save
    • Share
    • Buy Copies
    • January 02, 2014
  • Tell Better Data Stories with Motion and Interactivity

    Design thinking Digital Article
    • Andrew DeVigal
    When it comes to making visualizations, time really is on your side.
    • Save
    • Share
    • April 10, 2013
  • What Ron Johnson Got Right

    Innovation Digital Article
    • Gardiner Morse
    The ousted J.C. Penney chief understood the importance of intuition.
    • Save
    • Share
    • April 11, 2013
  • Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Emily Tedards
    11.95
    View Details
    In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization...
    • Save
    • Share
    • June 01, 2021
  • What Customers Want from the Collaborative Economy

    Innovation Digital Article
    • Alexandra Samuel
    And why your company can’t ignore it.
    • Save
    • Share
    • October 08, 2015
  • How to Push Your Team to Take Risks and Experiment

    Experimentation Digital Article
    • Sara Critchfield
    Normalize failure. No, really: Do it.
    • Save
    • Share
    • March 09, 2017
  • Biogen, Inc.: rBeta Interferon Manufacturing Process Development

    Technology & Operations Case Study
    • Steven C. Wheelwright
    11.95
    View Details
    Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that...
    • Save
    • Share
    • January 29, 1996

Popular Topics

Change

Loading...

Follow this topic
Following
Change

Loading...

Follow this topic
Following
Change

Loading...

Follow this topic
Following
See all topics

Partner Center

Latest Magazine Ascend Topics Podcasts Store The Big Idea Data & Visuals Case Selections HBR Learning
Harvard Business Review Home
Subscribe
Explore HBR
  • The Latest
  • All Topics
  • Magazine Archive
  • The Big Idea
  • Reading Lists
  • Case Selections
  • Podcasts
  • Webinars
  • Data & Visuals
  • My Library
  • Newsletters
  • HBR Press
  • HBR Ascend
HBR Store
  • Article Reprints
  • Books
  • Cases
  • Collections
  • Magazine Issues
  • HBR Guide Series
  • HBR 20-Minute Managers
  • HBR Emotional Intelligence Series
  • HBR Must Reads
  • Tools
About HBR
  • Contact Us
  • Advertise with Us
  • Information for Booksellers/Retailers
  • Masthead
  • Global Editions
  • Media Inquiries
  • Guidelines for Authors
  • HBR Analytic Services
  • Copyright Permissions
Manage My Account
  • My Library
  • Topic Feeds
  • Orders
  • Account Settings
  • Email Preferences
  • Account FAQ
  • Help Center
  • Contact Customer Service
Follow HBR
  • Facebook
  • X Corp.
  • LinkedIn
  • Instagram
  • Your Newsreader
Harvard Business Publishing
  • About Us
  • Careers
  • Privacy Policy
  • Cookie Policy
  • Copyright Information
  • Trademark Policy
  • Terms of Use

Harvard Business Publishing:
  • Higher Education
  • Corporate Learning
  • Harvard Business Review
  • Harvard Business School
Copyright ©   Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.