Advertising

Yelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon. Yelp's timing reflects both a tech-friendly...

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

Researchers found they can effectively recreate the sensory experience of in-store shopping.

But should they?

Inexpensive videos can sell products, but you've got to know what works (and what doesn't).

Coordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship....

Especially at smaller companies.

The world is full of real problems that need solving.

People don't take vacations to "get away from it all," states marketing guru Ted Levitt, but to escape from modern commercialism. And the chief culprit...

Focus your campaign on a universally embraced idea that will resonate worldwide.

How Marks and Spencer made sustainability a core part of their marketing plan.

Instead of individual products.

Three research-backed strategies.

As technology becomes more powerful and affordable, your company is only limited by its imagination.

A chart-based look at cars, beer, and lots and lots of money.

It does not take a genius to work out that ads for strollers are likely to be wasted on parents with older children or that you shouldn't put a Starbucks...

Whereas brand names can "prime" consumers to react positively to a product or business, slogans often backfire, because people recognize them as attempts...

Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,...

Which one should you invest in?

Research shows that mobile banner ads can be effective for some products--those that are both utilitarian and "high involvement" (bought only after much...