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    • April 09, 2013
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    • September 11, 2020
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    • September 12, 2007
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    The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.
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    • From the July–August 1999 Issue
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    • Joiselle Cunningham
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    • October 05, 2020
  • Do Your Employees Feel Safe Reporting Abuse and Discrimination?

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    Before you buy that fancy new tool, know whether you'll actually use it.
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    • January 24, 2022
  • How to Find, Assess, and Hire the Modern Marketer

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    • January 06, 2014
  • What High-Tech Managers Need to Know About Brands

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    • Scott Ward
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    Brands are not just names slapped on products by the marketing department; they embody the value those products have for your customers. That may be more true for high-tech products than it is for soap.
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    • From the July–August 1999 Issue
  • Industrial Pricing to Meet Customer Needs

    Marketing Magazine Article
    • Benson P. Shapiro
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    • From the November 1978 Issue
  • How Companies Should Play the Olympics

    Marketing Digital Article
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    Normally, the Olympic Games are a positive force in marketing. Worldwide marketing expenditures increase as official sponsors and unofficial free-riders attach themselves to the Olympic logo, to particular sports, national teams or individual athletes. Global brands, in particular, see the Olympics and World Cup soccer as the two most important international sporting events; brand linkage […]
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    • April 21, 2008
  • The Rise of the Digital CMO

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    • April 15, 2013
  • 3 Ways Big Companies Are Connecting with Younger Consumers

    Innovation Digital Article
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    Examples from MassMutual, Starwood Hotels, and Marriott.
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    • October 26, 2015
  • Should You Invest in the Long Tail?

    Marketing Magazine Article
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    It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.
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    • From the July–August 2008 Issue
  • Marketing When Customer Equity Matters

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    • From the May 2008 Issue
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    • June 20, 2024
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    • June 20, 2024
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  • Stop Overlooking the Leadership Potential of Asian Employees

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    • June 03, 2024
  • Why You Should Be Tracking Customer Surplus Value

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    • May 29, 2024
  • How Marketers Can Adapt to LLM-Powered Search

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  • How Marketers Choose College Athlete Influencers

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  • How Inclusive Brands Fuel Growth

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    They unlock new sources of value by meeting the needs of underrecognized customers.
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  • Why the Influencer Industry Needs Guardrails

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    • May 01, 2024
  • SPONSORED CONTENT FROM Quad

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    • April 30, 2024
  • Research: Why People Really Buy Upcycled Products

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    • April 24, 2024
  • How One Marketing Team Made AI Part of Its Daily Work

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  • How Automakers Can Address Resistance to Self-Driving Cars

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  • Serious Materials

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  • Brandless: Disrupting Consumer Packaged Goods

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    Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious...
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  • Hiperbaric: B2B 2.0

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    This case touches on the problems faced by a company, a global leader with a presence all over the world, dedicated to selling machinery at high prices...
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  • Omnitel Pronto Italia

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    • Rajiv Lal
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    11.95
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    Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian...
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  • PittaRosso (B): Human and Machine Learning

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    This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the...
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    The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale...
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  • Becton Dickinson: Global Health Strategy

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  • The Evolution of Selling

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  • Creating the French Behavioral Insights Team

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  • USAA in the Digital World

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  • Curled Metal Inc.--Engineered Products Division

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  • Google, King of Search

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    • Paul W. Farris
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  • Dalian Pharmaceutical Group: Negotiating With A Sensitive Partner

    Finance & Accounting Case Study
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    • March 25, 2019
  • Hindustan Lever (B): The Reality Check

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    • Ulrich Steger
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    • January 25, 2006
  • Dwayne 'The Rock' Johnson

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    • Anita Elberse
    11.95
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    In June 2016, Dwayne 'The Rock' Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status-a...
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    • October 24, 2016
  • Arcelik: COVID-19 Fueled Omnichannel Growth (B)

    Sales & Marketing Case Study
    • Ayelet Israeli
    • Fares Khrais
    5.00
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    • February 04, 2021
  • “Actually,” She Said, “He Works for Me.”

    Consumer behavior Digital Article
    • Karen Firestone
    Surprised by a gender stereotype? React calmly, directly, and move on.
    • Save
    • Share
    • April 09, 2013
  • Do You Know Why Your Company Needs a Chief Diversity Officer?

    Leadership & Managing People Digital Article
    • Mita Mallick
    Six questions to ask before you fill the role.
    • Save
    • Share
    • Buy Copies
    • September 11, 2020
  • Marketing in the Age of Resistance

    Sales & Marketing Digital Article
    • Christine Alemany
    Are you ready to have an honest conversation with your customers?
    • Save
    • Share
    • Buy Copies
    • September 03, 2020
  • Are You Offering the Mental Health Benefits Your BIPOC Employees Need?

    Organizational Development Digital Article
    • Andrea Holman
    • Joe Grasso
    A one-size-fits-all plan isn't good enough.
    • Save
    • Share
    • Buy Copies
    • September 11, 2020
  • Why Customer Gratitude Trumps Loyalty

    Marketing Digital Article
    • Mark Bonchek
    Emotions come first, behavior comes second.
    • Save
    • Share
    • October 19, 2015
  • Chasing Cool

    Sales & Marketing Digital Article
    • Thomas H. Davenport
    Can the Next Big Thing be chased down? Can coolness be hunted on purpose? That's the premise of a new book called Coolhunting: Chasing Down the Next Big...
    • Save
    • Share
    • Buy Copies
    • September 12, 2007
  • How E-Commerce Will Trump Brand Management

    Marketing Magazine Article
    • Peter Sealey
    The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.
    • Save
    • Share
    • From the July–August 1999 Issue
  • Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

    Sales & Marketing Case Study
    • V. Kasturi Rangan
    • Marie Bell
    5.00
    View Details
    Supplements the (A) case.
    • Save
    • Share
    • October 13, 1995
  • How Businesses Can Recruit and Develop More Young People of Color

    Leadership & Managing People Digital Article
    • Joiselle Cunningham
    • Angela Jackson
    A guide to building a better pipeline.
    • Save
    • Share
    • Buy Copies
    • October 05, 2020
  • Do Your Employees Feel Safe Reporting Abuse and Discrimination?

    Organizational Development Digital Article
    • Lily Zheng
    People won't speak up if they don't trust the process.
    • Save
    • Share
    • Buy Copies
    • October 08, 2020

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