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  • “Actually,” She Said, “He Works for Me.”

    Consumer behavior Digital Article
    • Karen Firestone
    Surprised by a gender stereotype? React calmly, directly, and move on.
    • Save
    • Share
    • April 09, 2013
  • Brandless: Disrupting Consumer Packaged Goods

    Sales & Marketing Case Study
    • Jill Avery
    11.95
    View Details
    Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious...
    • Save
    • Share
    • November 16, 2017
  • Creating the French Behavioral Insights Team

    Sales & Marketing Case Study
    • Michael Luca
    • Ariella Kristal
    • Emilie Billaud
    11.95
    View Details
    This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged...
    • Save
    • Share
    • December 18, 2018
  • White People Do Good Things for One Another, and That’s Bad for Hiring

    Consumer behavior Digital Article
    • Nancy DiTomaso
    To make truly unbiased decisions, you need to first believe you can be biased.
    • Save
    • Share
    • January 02, 2014
  • Research: How People Feel About Paying for Social Media

    Sales & Marketing Digital Article
    • G M Tomas Hult
    • Forrest V Morgeson
    A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.
    • Save
    • Share
    • Buy Copies
    • April 05, 2023
  • The Paradox of Marketing to Caregivers

    Marketing Digital Article
    • Ximena Garcia-Rada
    • Mary Steffel
    • Elanor F. Williams
    • Michael I. Norton
    We often feel guilty about using products designed to make it easier for us to help others.
    • Save
    • Share
    • September 28, 2021
  • Arcelik: COVID-19 Fueled Omnichannel Growth (B)

    Sales & Marketing Case Study
    • Ayelet Israeli
    • Fares Khrais
    5.00
    View Details
    • Save
    • Share
    • February 04, 2021
  • Major League Baseball’s Strategic Approach to Diversity

    Consumer behavior Digital Article
    • Roger O. Crockett
    The players battling for Major League Baseball’s coveted pennants this month represent a microcosm of America. More than 40% of the league’s players are people of color, and most of those are people of Latin descent, according to data in the annual Lapchick Racial and Gender Report Card. Another 9% are African-American, and two of […]
    • Save
    • Share
    • October 11, 2010
  • Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris

    Sales & Marketing Case Study
    • Katrina Bens
    • David Dubois
    11.95
    View Details
    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market...
    • Save
    • Share
    • June 23, 2014
  • When Virtue Is a Vice

    Sales & Marketing Magazine Article
    • Anat Keinan
    • Ran Kivetz
    Choosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services...
    • Save
    • Share
    • Buy Copies
    • From the July–August 2008 Issue

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