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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
White People Do Good Things for One Another, and That’s Bad for Hiring
Consumer behavior Digital ArticleTo make truly unbiased decisions, you need to first believe you can be biased. -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
The Paradox of Marketing to Caregivers
Marketing Digital ArticleWe often feel guilty about using products designed to make it easier for us to help others. -
Major League Baseball’s Strategic Approach to Diversity
Consumer behavior Digital ArticleThe players battling for Major League Baseball’s coveted pennants this month represent a microcosm of America. More than 40% of the league’s players are people of color, and most of those are people of Latin descent, according to data in the annual Lapchick Racial and Gender Report Card. Another 9% are African-American, and two of […] -
When Virtue Is a Vice
Sales & Marketing Magazine ArticleChoosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services... -
Pricing and the Psychology of Consumption (HBR OnPoint Enhanced Edition)
Sales & Marketing Magazine ArticleMost executives know how pricing influences the demand for a product, but few of them realize how it affects the consumption of a product. In this article,... -
How Companies Can Meet the Needs of a Changing Workforce
Age and generational issues Digital ArticleGender and age trends are redefining the “standard” career trajectory. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Customers Will Pay More for Less
Sales & Marketing Magazine ArticleBundling products is a time-honored practice that marketers use to boost sales. But new research shows that it can backfire--that customers will actually... -
Make These Changes to Help Digital Marketing Fulfill Its Potential
Sales & Marketing Digital ArticleInstead of relying on cheap spam emails, marketers need to embrace strategies that really work. -
Brands Are Behaving Like Organized Religions
Sales & Marketing Digital ArticleBut should they? -
How to Make Diversity and Inclusion Real
Sales & Marketing Digital ArticleA few years ago, my best friend, who is gay, contracted stomach cancer. Serendipitously, the day after I learned of his condition, a member of Campbell's... -
The Two Main Sources of Stress for High-Status Workers
Stress management ResearchResearch shows they lack resources and confidence. -
Customer Has Escaped
Sales & Marketing Magazine ArticleEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to... -
Should Your Brand Hire a Virtual Influencer?
Marketing SpotlightRelying on AI-generated personalities can be a low-risk, high-engagement strategy. -
Ethical Frameworks for AI Aren't Enough
Technology & Operations Digital ArticleYou need to be able translate your principles into metrics your team can use. -
How Prices, Ad Expenditures, and Profits Are Linked
Sales & Marketing Magazine ArticleCoordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship.... -
The Future of Marketing Is Intergenerational
Sales and marketing Digital ArticleOlder consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.
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Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Creating the French Behavioral Insights Team
Sales & Marketing Case Study11.95View Details This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged... -
Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris
Sales & Marketing Case Study11.95View Details The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S.... -
TiVo
Sales & Marketing Case Study11.95View Details TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very... -
Brand Storytelling
Sales & Marketing Case Study8.95View Details Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve... -
Cyworld: Creating and Capturing Value in a Social Network
Sales & Marketing Case Study11.95View Details In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base.... -
Merrick Pet Care: Trial, Error, and Success
Sales & Marketing Case Study11.95View Details In 2014, Merrick Pet Care saw an opportunity to enter the oral pet care category by introducing dental brushes for dogs. Although its close connections... -
Rolex SA
Sales & Marketing Case Study11.95View Details Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel... -
Ron Ventura at Mitchell Memorial Hospital
Organizational Development Case Study8.95View Details Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the... -
Rogers Communications, Inc.: The Wave
Sales & Marketing Case Study11.95View Details Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the... -
Amazon: Merging Digital and Physical Worlds for Market Growth
Sales & Marketing Case Study11.95View Details This case study focuses on enterprise considerations when entering into new sales modalities. Retail shopping models had long been considered binary -... -
Branding and Bollywood: The Behavioral Route to Branding Films
Sales & Marketing Case Study11.95View Details Ami Shah who works with social media promotions associated with Bollywood movies was interested in obtaining behavioral insights with a comparison between... -
Pete & Gerry's
Sales & Marketing Case Study11.95View Details -
Porcini's Pronto: "Great Italian cuisine without the wait!"
Technology & Operations Case Study8.95View Details Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known... -
Microsoft Office: Gaining Insight into the Life of a College Student (B)
Sales & Marketing Case Study5.00View Details Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience-the most tech-savvy generation ever-was... -
SpartanNash Company: The Amazon Warrants (A)
Finance & Accounting Case Study11.95View Details As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters... -
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
Sales & Marketing Case Study11.95View Details Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI... -
Flipkart: Grappling with Product Returns
Sales & Marketing Case Study11.95View Details In June 2016, Indian e-commerce giant Flipkart Private Limited (Flipkart) faced a common issue among online retailers: the firm needed to optimize its...
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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Creating the French Behavioral Insights Team
Sales & Marketing Case Study11.95View Details This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged... -
White People Do Good Things for One Another, and That’s Bad for Hiring
Consumer behavior Digital ArticleTo make truly unbiased decisions, you need to first believe you can be biased. -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
The Paradox of Marketing to Caregivers
Marketing Digital ArticleWe often feel guilty about using products designed to make it easier for us to help others. -
Major League Baseball’s Strategic Approach to Diversity
Consumer behavior Digital ArticleThe players battling for Major League Baseball’s coveted pennants this month represent a microcosm of America. More than 40% of the league’s players are people of color, and most of those are people of Latin descent, according to data in the annual Lapchick Racial and Gender Report Card. Another 9% are African-American, and two of […] -
Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris
Sales & Marketing Case Study11.95View Details The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market... -
When Virtue Is a Vice
Sales & Marketing Magazine ArticleChoosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services...