Data management

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006....

Tackle complex situations with critical thinking. You're facing a problem at work. There are many ways you can approach the situation, but each comes...

The case asks students to develop a method for identifying individuals at risk of having chronic kidney disease. A 6,000 subject training set containing...

This is a supplement to the People Analytics at Teach For America (A) case. In this supplement, situated one year after the A case, Managing Director...

China's second largest video sharing platform, Kwai, does not consider itself to be a commercial company, but rather a network of people who share common...

Leaders, don't let AI get the best of you. The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully...

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding...

Go ahead, be skeptical about big data. The author was--at first. When the term "big data" first came on the scene, bestselling author Tom Davenport ("Competing...

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples...

A year of HBR's essential thinking on tech--all in one place. Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse--new...

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through...

This case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign....

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future...

This case picks up where "LinkedIn and Modern Recruiting (A)" left off, detailing the company's innovations in hiring practices, which included its highly...

In 2016, Martin "Marty" Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city's progress across a range of metrics....

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis...

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for...

This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values....

Studies predict it will be a multibillion-dollar industry by the end of the decade.

Six ways technologies like ChatGPT could change how we work.

Four steps for streamlining and scaling your systems.

Start by having a clear sense of its goals.

Mislabeled, missing, or incorrect information creates more work for everyone.

Not long ago, the ability to create smart data visualizations (or dataviz) was a nice-to-have skill for design- and data-minded managers. But now it's...

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006....

On-the-job learning is how most of us will get the data skills we need.

Drawing on a rich set of company examples, Thomas H. Davenport, a professor at the University of Texas's Graduate School of Business, provides a fresh,...

Are you as customer-centric as you think?