Behavioral economics

The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....

This case explores InsurTech start-up Lemonade's disruptive new business model aimed at creating and delivering a 'shockingly great user experience' around...

It is October 2007 and competition in the fast-moving consumer goods space is heating up in the developing markets. Vietnam is no exception and Unilever...

Ethics is not about solving moral dilemmas using theories specific to this discipline (cf. the technical note Ethics beyond dilemmas). This business ethics...

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

MBA students are taught to use the expected monetary value (EMV) to evaluate risky opportunities. The reaction of individuals to risk, however, is far...

Nonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing...

This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance...

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

American democratic capitalism is in danger. How can we save it? For its first two hundred years, the American economy exhibited truly impressive performance....

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees....

Greg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford's $27 billion endowment to allocate to early...

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B...

The case is based on an actual challenge faced by Christie's Hong Kong, the Hong Kong subsidiary of the renowned auction house. For its biannual auctions,...

When a consumer purchases an item, the presumption is that the benefit obtained from it exceeds the price paid-we can think of this difference as the...

This case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of...

In 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding...

Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions...

Highlights some of the issues around the role of an endowment fund and the impact of SFAS 117 and 124 on it. Provides a good vehicle for discussing the...

A Q&A with behavioral scientist Steve Martin.

The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....

Economic hardship is making some companies reconsider their contributions.

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,...

In unstable times the routines organizations use to get work done often break down. When that happens, teams need to shift gears quickly and add two other...

This case explores InsurTech start-up Lemonade's disruptive new business model aimed at creating and delivering a 'shockingly great user experience' around...

As consumer touchpoints increasingly migrate online, it is important to understand how human nature manifests itself in a digital environment. The authors-including...

Are financial markets driven by efficiency or by irrational behavior? The "adaptive markets hypothesis" brings Darwinian principles into the mix, suggesting...

Instead of relying on cheap spam emails, marketers need to embrace strategies that really work.

But should they?