Design thinking

When it comes to making visualizations, time really is on your side.

How to use design thinking to make great things actually happen

The approach, once used primarily in product design, is now infusing corporate culture.

The electronics manufacturer now emphasizes design over efficiency.

One firm in India wanted to understand what leads workers to make unsafe choices, and why unsafe conditions go unreported.

It involves a Winnebago.

Continuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […]

Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product.

You don’t need to be an AI expert to build smarter software.

A new study confirms that we hate our open offices - and that they don't even help us collaborate.

Designers panicked when they first tried agile development, then proved their value in new ways.

My theme this month appears to be tone deafness among business designers. Cue Bank of America! But genuinely, one of the most vexing dilemmas for senior executives is being plugged in to what is actually going on in the front lines of their business. It’s all too easy to miss critically important customer experience information […]

When we think of companies associated with great customer experience, Microsoft is rarely the first to come to mind. However, with the release of Office 2007, Microsoft demonstrated newfound commitment to delivering software that delights. In his excellent presentation on the design of the user interface for Microsoft Office 2007, lead designer Jensen Harris depicts […]

People love to hate packaging. And, yes, there’s a lot of bad and wasteful packaging out there. But packaging isn’t always the enemy. When it comes to protecting and dispensing food, the right package can dramatically reduce waste. In my work as a design strategist, I’ve studied the worst packaging. But I’ve also studied the […]

Don’t settle for just making your product better. Let your customers make it great.

Tactics for empathizing with users.

These five questions will help give your numbers meaning.

Consensus is often the enemy of innovation.

Target costing lets customers, not the product, set the price.

Right when we need it most, spatial skills are being taught the least.

The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking....

This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create...

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques...

This case, a follow-up to "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy...

From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically different approach to selling enterprise...

Case Supplement for Case SMU948

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers...

This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the...

Supplement to case SM250B. The SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking...

Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the...

In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and...

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest...

The SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization....

CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax...

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

This technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth...

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...

When it comes to making visualizations, time really is on your side.

How to use design thinking to make great things actually happen

The approach, once used primarily in product design, is now infusing corporate culture.

The electronics manufacturer now emphasizes design over efficiency.

One firm in India wanted to understand what leads workers to make unsafe choices, and why unsafe conditions go unreported.

It involves a Winnebago.

The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking....

Continuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […]

Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product.

You don’t need to be an AI expert to build smarter software.