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Corporate communications

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  • When New Covid Variants Upend Your Return-to-Office Plans

    Communication Digital Article
    • Adam D. Galinsky
    A decision-making framework that helps foster a sense of control during uncertain times.
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    • Buy Copies
    • January 19, 2022
  • Memo to Detroit’s CEOs: Less Head, More Heart

    Recessions Digital Article
    • Bill Taylor
    Today, The Washington Post debuts a new Web-based discussion series called “On Leadership,” and I am pleased to be part of a panel of thinkers who will weigh in every Tuesday on a timely question or challenge. This morning’s question: What should Detroit’s CEOs have done differently to make their case in Washington about a […]
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    • December 09, 2008
  • Oil and Troubled Waters

    Power and influence Magazine Article
    • Nicholas Beale
    When a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The largest such case to date provides some useful lessons. The Royal Dutch/Shell Group was a 60/40 joint venture between Royal Dutch Petroleum and Shell Transport and Trading. It was run by a five-person committee of managing directors […]
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    • From the November 2005 Issue
  • Detroit’s PR Lessons and the Right Way to Ask for Help

    Recessions Digital Article
    • Kathy Bloomgarden
    Edward Bernays, the “father of public relations,” once defined PR as “a program of action to earn public understanding and acceptance.” If that is the case today, the CEOs of the Big 3 automakers remain challenged on both aspects. Having taken private jets to their first round of testimony, they came off as both unprepared […]
    • Save
    • Share
    • December 09, 2008
  • Crime and Management: An Interview with New York City Police Commissioner Lee P. Brown

    Government Magazine Article
    • Alan M. Webber
    As commissioner of the New York City Police Department, Lee P. Brown faces two enormous challenges. The first is crime. In 1989 in New York City, 712,419 crimes were reported, including 1,905 murders, 93,377 robberies, and 3,254 rapes. As Brown is quick to point out, the situation has grown so severe that people in cities […]
    • Save
    • Share
    • From the May–June 1991 Issue
  • What Good Are Shareholders?

    Corporate communications Magazine Article
    • Justin Fox
    • Jay W. Lorsch
    Investors should provide money, information, and discipline. They often fall short.
    • Save
    • Share
    • From the July–August 2012 Issue
  • Your Employees Stepped Up in a Crisis. What Happens When It's Over?

    Leadership & Managing People Digital Article
    • James Allen
    • Dunigan O'Keeffe
    Don't just go back to the old command-and-control approach.
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    • July 06, 2021
  • When Your Brand Is Racist (HBR Case Study)

    Communication Magazine Article
    • Joseph C. Miller
    • Michael A. Stanko
    • Mariam D. Diallo
    A national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael...
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    • November 01, 2020
  • Divided We Lead

    Corporate social responsibility Big Idea
    • Aaron K. Chatterji
    • Michael W. Toffel
    CEO activism has entered the mainstream.
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    • March 22, 2018
  • How to Reassure Your Team When the News Is Scary

    Crisis communication Digital Article
    • Allison Shapira
    They’ll look to you for stability.
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    • March 05, 2020
  • Managing Multicultural Teams

    Leadership & Managing People Magazine Article
    • Jeanne Brett
    • Kristin Behfar
    • Mary C. Kern
    Multicultural teams offer a number of advantages to international firms, including deep knowledge of different product markets, culturally sensitive customer...
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    • From the November 2006 Issue
  • How I Did It: Blockbuster’s Former CEO on Sparring with an Activist Shareholder

    Corporate communications Magazine Article
    • John Antioco
    The Idea: After losing a proxy fight to the activist investor Carl Icahn, Blockbuster’s then CEO faced a new obstacle: executing strategy in the face of boardroom opposition. He looks back on what he might have done differently.
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    • From the April 2011 Issue
  • Having Trouble with Your Strategy? Then Map It (HBR OnPoint Enhanced Edition)

    Strategy & Execution Magazine Article
    • Robert S. Kaplan
    • David P. Norton
    If you were a military general on the march, you'd want your troops to have plenty of maps--detailed information about the mission they were on, the roads...
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    • October 01, 2000
  • When an Employee or Spokesperson Criticizes Your Company

    Public relations Digital Article
    • Kara Alaimo
    Advice for navigating a contentious climate.
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    • March 16, 2017
  • Who Should Take the Fall? (HBR Case Study)

    Strategy & Execution Magazine Article
    • Jana Seijts
    When a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but...
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    • July 01, 2015
  • “They Burned the House Down”: An Interview with Michael Lynton

    Business management Magazine Article
    • Adi Ignatius
    Recovering from the most devastating hack in corporate history
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    • From the July–August 2015 Issue
  • What Does Your Corporate Brand Stand For?

    Brand management Magazine Article
    • Stephen A. Greyser
    • Mats Urde
    It’s harder to create a strong identity for an entire company than for a product. This tool kit can help you get there.
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    • From the January–February 2019 Issue
  • Enemies of Trust

    Organizational Development Magazine Article
    • Robert Galford
    • Anne Seibold Drapeau
    Researchers have established that trust is critical to organizational effectiveness. Being trustworthy yourself, however, does not guarantee that you...
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    • From the February 2003 Issue
  • Shareholder Votes for Sale

    Corporate communications Magazine Article
    • Luh Luh Lan
    • Loizos Leracleous
    Whatever you think of Carly Fiorina’s management style, she is a shrewd tactician. In the acrimonious proxy battle surrounding the 2002 Hewlett-Packard–Compaq merger, the promerger group, headed by the former HP CEO, squeaked by the antimerger dissidents with less than a 1% margin. But before Fiorina’s side could claim victory, the dissidents brought suit, accusing […]
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    • From the June 2005 Issue
  • Is Silence Killing Your Company?

    Organizational Development Magazine Article
    • Leslie A. Perlow
    • Stephanie Williams
    Many times, often with the best of intentions, people at work decide it's more productive to remain silent about their differences than to air them. But...
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    • From the May 2003 Issue
  • The Wells Fargo Banking Scandal

    Finance & Accounting Case Study
    • Luann J. Lynch
    • Cameron Cutro
    11.95
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    On October 25, 2016, Timothy J. Sloan, the new CEO of Wells Fargo bank, apologized to 1,200 of his employees in Charlotte, North Carolina. Sloan had been...
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    • October 27, 2017
  • SMRT: Internal Crisis Leadership

    Organizational Development Case Study
    • Augustine Pang
    • Lakshmi Appasamy
    11.95
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    Asyraf and Nasrul, two young trainees of SMRT Corporation Limited (SMRT), a multi-modal public transport operator in Singapore, were killed on the tracks...
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    • July 03, 2018
  • A Study in Grey: Lisa LaFlamme's Dismissal from CTV News

    Management Case Study
    • Gerard Seijts
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    • Lindsay Hobbs
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    Lisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and...
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    • September 14, 2023
  • Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?

    Sales & Marketing Case Study
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    • February 07, 2000
  • Lawnsite.com vs. DuPont (B): The Crisis Widens

    Strategy & Execution Case Study
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    The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product...
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    • July 30, 2014
  • Burroughs Wellcome and AZT (C)

    Global Business Case Study
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    Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes...
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    • March 02, 1993
  • Charlotte Beers at Ogilvy & Mather Worldwide (B)

    Leadership & Managing People Case Study
    • Herminia Ibarra
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    • January 26, 1995
  • Masglo: A Media Scandal

    Sales & Marketing Case Study
    • Silvana Dakduk
    • Ricardo Di Carlo
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    This case explores how crisis management planning is a fundamental part of designing a communication plan. The case narrates a social media storm that...
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    • November 30, 2021
  • Amanda and Kristen: Mented Cosmetics

    Innovation & Entrepreneurship Case Study
    • Steven Rogers
    • Jeffrey J. Bussgang
    • Alterrell Mills
    11.95
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    The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial...
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    • July 21, 2020
  • Compulsory Licensing, Thailand, and Abbott Laboratories

    Leadership & Managing People Case Study
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    • October 20, 2008
  • Microsoft Security Response Center (A)

    Technology & Operations Case Study
    • Mike Wade
    • Jeffrey Clayman
    11.95
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    Microsoft Security Response Center (MSRC) is a key component of the security infrastructure for Microsoft--the large, internationally known software manufacturer....
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    • July 25, 2001
  • Johannes Van Den Bosch Sends an Email

    Communication Case Study
    • Joe Distefano
    11.95
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    A Dutch partner in a Big 5 professional services firm is experiencing difficulty in getting his Mexican partner's cooperation in serving a British multinational...
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    • January 01, 2000
  • Lawnsite.com vs. DuPont (C): After the Crisis

    Strategy & Execution Case Study
    • Luk Van Wassenhove
    • Mark Hunter
    • Maria Besiou
    5.00
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    The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product...
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    • July 30, 2014
  • "Miracle on the Hudson" (B): Rescuing Passengers and Raising the Plane

    Leadership & Managing People Case Study
    • Jennifer Weeks
    • Arnold Howitt
    • Dutch Leonard
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    Supplement for case HKS713
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    • September 10, 2012
  • Toyota Recalls (A): Hitting the Skids

    Sales & Marketing Case Study
    • John A. Quelch
    • Carin-Isabel Knoop
    • Ryan Johnson
    11.95
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    In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls...
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    • October 19, 2010
  • Theranos: Who Has Blood on Their Hands? (A)

    Technology & Operations Case Study
    • Nien-he Hsieh
    • Christina R. Wing
    • Emilie Fournier
    • Anna Resman
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    This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating...
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    • February 06, 2019
  • Lululemon Athletica's Product, Employee and Public Relations Issues

    Sales & Marketing Case Study
    • Stefanie Beninger
    • Simon Pek
    • Karen Robson
    • Adam J Mills
    11.95
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    Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and...
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    • September 10, 2014
  • The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen

    Leadership & Managing People Case Study
    • Meghan Murray
    11.95
    View Details
    Alyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting...
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    • February 10, 2021
  • Marshall & Gordon: Designing an Effective Compensation System (B)

    Leadership & Managing People Case Study
    • Heidi K. Gardner
    • Kerry Herman
    5.00
    View Details
    CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new...
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    • May 24, 2011
  • Ashland Oil, Inc.: Trouble at Floreffe (A)

    Communication Case Study
    • Kenneth E. Goodpaster
    • Anne K. Delehunt
    11.95
    View Details
    This case series involves a crisis in business ethics and management decision making, when one of the company's diesel fuel storage tanks collapses, releasing...
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    • January 19, 1990
  • When New Covid Variants Upend Your Return-to-Office Plans

    Communication Digital Article
    • Adam D. Galinsky
    A decision-making framework that helps foster a sense of control during uncertain times.
    • Save
    • Share
    • Buy Copies
    • January 19, 2022
  • Memo to Detroit’s CEOs: Less Head, More Heart

    Recessions Digital Article
    • Bill Taylor
    Today, The Washington Post debuts a new Web-based discussion series called “On Leadership,” and I am pleased to be part of a panel of thinkers who will weigh in every Tuesday on a timely question or challenge. This morning’s question: What should Detroit’s CEOs have done differently to make their case in Washington about a […]
    • Save
    • Share
    • December 09, 2008
  • Oil and Troubled Waters

    Power and influence Magazine Article
    • Nicholas Beale
    When a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The largest such case to date provides some useful lessons. The Royal Dutch/Shell Group was a 60/40 joint venture between Royal Dutch Petroleum and Shell Transport and Trading. It was run by a five-person committee of managing directors […]
    • Save
    • Share
    • From the November 2005 Issue
  • The Wells Fargo Banking Scandal

    Finance & Accounting Case Study
    • Luann J. Lynch
    • Cameron Cutro
    11.95
    View Details
    On October 25, 2016, Timothy J. Sloan, the new CEO of Wells Fargo bank, apologized to 1,200 of his employees in Charlotte, North Carolina. Sloan had been...
    • Save
    • Share
    • October 27, 2017
  • Detroit’s PR Lessons and the Right Way to Ask for Help

    Recessions Digital Article
    • Kathy Bloomgarden
    Edward Bernays, the “father of public relations,” once defined PR as “a program of action to earn public understanding and acceptance.” If that is the case today, the CEOs of the Big 3 automakers remain challenged on both aspects. Having taken private jets to their first round of testimony, they came off as both unprepared […]
    • Save
    • Share
    • December 09, 2008
  • Crime and Management: An Interview with New York City Police Commissioner Lee P. Brown

    Government Magazine Article
    • Alan M. Webber
    As commissioner of the New York City Police Department, Lee P. Brown faces two enormous challenges. The first is crime. In 1989 in New York City, 712,419 crimes were reported, including 1,905 murders, 93,377 robberies, and 3,254 rapes. As Brown is quick to point out, the situation has grown so severe that people in cities […]
    • Save
    • Share
    • From the May–June 1991 Issue
  • What Good Are Shareholders?

    Corporate communications Magazine Article
    • Justin Fox
    • Jay W. Lorsch
    Investors should provide money, information, and discipline. They often fall short.
    • Save
    • Share
    • From the July–August 2012 Issue
  • Your Employees Stepped Up in a Crisis. What Happens When It's Over?

    Leadership & Managing People Digital Article
    • James Allen
    • Dunigan O'Keeffe
    Don't just go back to the old command-and-control approach.
    • Save
    • Share
    • Buy Copies
    • July 06, 2021
  • When Your Brand Is Racist (HBR Case Study)

    Communication Magazine Article
    • Joseph C. Miller
    • Michael A. Stanko
    • Mariam D. Diallo
    A national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael...
    • Save
    • Share
    • Buy Copies
    • November 01, 2020
  • Michael Lynton on Surviving the Biggest Corporate Hack in History

    Crisis communication Audio
    The CEO of Sony Pictures Entertainment discusses the crisis with editor-in-chief Adi Ignatius.
    • Save
    • Share
    • June 25, 2015

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